Be everything, thanks to Boys & Girls Clubs

This McCann spot for the Boys & Girls Clubs of America has some cool visual elements in it, but the director has the attention span of a hummingbird. Maybe they should have added "Be able to keep up with our frenetic pacing" to that list of cue cards. I think a line drawing of a dinosaur vomited up the word fearless at one point, but it’s all a blur otherwise. Still, kudos to an ad that has something positive and relevant to say. Also, check out the "Be Great" Web site.

—Posted by David Kiefaber