Baileys Is Made of Cream, Whiskey and Hordes of Tiny Dancers

Musical number from BBH and Megaforce

The best alcohol ads are the ones in which the booze is made of little people all dressed up the same and doing an elaborate dance number together. This truism is proven once again in this ludicrous yet undeniably entertaining Baileys Irish Cream spot from BBH in London. The guys at Megaforce, who directed this extravaganza, are apparently big Busby Berkeley fans. (Indeed, they also directed Madonna's "Give Me All Your Luvin' " video, which had more than its share of mind-bending geometrical overhead shots.) Particularly awesome is the opening shot of the ice cube dropping into the Baileys, which suddenly blossoms into a three-ringed group of tiny dancers holding hands and pulsating—a vision Hunter S. Thompson surely saw a few times while staring down into his drinks. The tagline is, "Cream with spirit." (Get it?) Better make it a double. Credits below.

Client: Baileys
Spot: "Pour Spectacular"
Global Brand Director: Garbhan O’Bric
Agency: BBH, London
BBH Creative Team (film): Kat Bojcuk, Steve Sorec
BBH Creative Director: Rosie Arnold
BBH Producer: Victoria Baldacchino
BBH Commercial Strategy Director: Heather Alderson
BBH Strategic Business Lead: Richard Lawson
BBH Team Director: Rachel Parry
BBH Team Manager: Lucy Nebel
Production Company: Riff Raff Films
Director: Megaforce
Executive Producer: Matthew Fone
Producer: Michaela Johnson
Director of Photography: Dan Landin
Editors, Editing House: Paul Watts, Scott Kato, The Quarry
Sound: Soundtree/Wave
Postproduction: The Mill
Lead Flames: Ben Turner, Gary Driver
Flame Assistants: Grant Connor, Hugo Saunders, Bevis Jones
Visual Effects Shoot Supervisors: Ben Turner, Francois Roisin
Telecine Artist: Mick Vincent
Computer Graphics Image Lead: Francois Roisin
Visual Effects Production: Chris Baten
Computer Graphics Image Team: Dan Moore, Emily Medger, David Knight, Chris McDonald, Stuart Turnbull, Jake Flint
Concept Art: Jimmy Kiddell
Matte Painting: Antoine Birot, Callum Strachan, German Casado
Print Photographer: Norman Jean Roy, CLM
BBH Art Director: Charlene Chandrasekaran
BBH Creative Director: Rosie Arnold
Print Producer: Rachel Wickham
BBH Designers: Dominic Grant, Rich Kennedy
Packshot Photographer: Laurence Haskell