BA campaign explains Wimbledon etiquette

Wimbledon_1 Switching sports for a moment, British Airways has launched a tongue-in-cheek online campaign from Agency.com that advises loutish Americans on the proper etiquette at Wimbledon, England’s very proper tennis tournament, which begins next Monday. Among the bits of playful advice: Don’t stuff yourself with chili dogs; don’t bring enormous No. 1 foam fingers; don’t do the wave; and don’t sound airhorns during match play. Such things are “just not done,” say the ads (which apparently have various viral-type bells and whistles, too). So, if you are one of those American tennis hooligans we’ve been hearing so much about, just go ahead and stay home this month.

—Posted by Tim Nudd