Australia beats up on junk-food ads for kids

My week on AdFreak has been an all-you-can-eat smorgasbord of foolish food follies. But I had to dig deep—all the way Down Under—for this final course, which puts the whole grotesque gastronomical journey in perspective. The Coalition on Food Advertising to Children, via ad agency I.D.E.A.S. in Sydney, serves up this sublimely silly slice of social awareness designed to lobby the Australian government to bank junk food ads aimed at kids. That nicotine-addicted "shamburger" (that's what they call him) is as gooofy and poorly costumed as the menu items from Dixie's campaign. And while the offensive food doesn't get put through the shredder, à la D'Angelo's effort, the painful comeuppance arrives in the form of (here comes the dash of irony) a knuckle sandwich. The CFAC apparently has no problem with violence on the airwaves! They're trying to get junk food off the tube, but this spot left me hungry for more. Via Ads of the World.

—Posted by David Gianatasio