Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Most cities grovel like dogs before potential tourists. Asheville, N.C., prefers to put them to work. Asheville has set up a Web site called Any Way You Like It (which is the tagline of its current campaign), where it’s hosting a video contest to get tourists to submit their own TV spots about the city. The eventual winner will get $1,000 and (the best part) a “vacation getaway trip” to watch Asheville’s ad agency, Cramer-Krasselt in Orlando, Fla.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in