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There's nothing like a little gratuitously aggressive nationalism to build drama and suspense ahead of the Olympic Games. Argentina is providing just that with a new commercial starring Fernando Zylberberg, a star field-hockey player, training for London 2012 on the Falkland Islands—a self-governing British territory that the two countries have fought over forever. "To compete on English soil, we train on Argentine soil," says the on-screen copy—as Zylberberg is seen running, exercising and even climbing over a British World War I memorial.
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