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The following essay, by Gyro executive creative director Kash Sree, has been adapted from a presentation he gave at Advertising Week, part of the Creative Shorts series.
I’ve been thinking about things lately. And I’ve been asking myself some difficult questions.
Namely: Am I an asshole?
Because that’s the worst thing you can possibly be, right? Especially when you increasingly see companies saying they have a “No asshole policy.”
And what is an asshole, exactly? I mean, beyond the anatomical.
They’re
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