Some of our fellow blogs are reporting that we can expect an advertising blitz from Apple starting next week. CEO Steve Jobs mentioned the new campaign—but in typical Apple fashion declined to discuss details—at the company’s annual meeting. One can easily speculate that the new campaign will be the principal marketing push for Macs that—horrors!—use the Intel chip. At any rate, since Apple ads tend to stir up interest, if not controversy, we’ll be keeping an eye out. Also, since the "iPod + iTunes" advertising has come to represent the Apple brand in general recently, we’ll be interested to see if there’s any carryover in this new campaign now that Apple seems it’s getting back to advertising computers again.
—Posted by Catharine P. Taylor