It's been too long since we've enjoyed a nice British PSA with needlessly excessive violence. So, here's one. It's an anti-smoking spot from the Birmingham division of the U.K.'s National Health Service, and it compares the physical effects of smoking to that of getting beat up in a back alley. "Smoke, and your body takes a beating," says the ultra-grim voiceover. "Fight back. Quit now." Posters from the campaign disagree with the TV work, suggesting that "when you smoke, it's your insides that get beaten up." Directing duo Rankin & Chris shot the ad, which the agency, Dr. Foster, admits is "quite shocking, but then so is the damage smoking causes."
—Posted by Tim Nudd