Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
Last year, Amazon made one of the most noteworthy ads of the holiday season, a lovely spot celebrating the friendship—and the likeminded gift giving—of a vicar and an imam.
That spot was always going to be hard to top. And while Amazon’s 2017 effort might not be quite as evocative, it’s certainly festive. While moving away from the expertly handled political commentary inherent in last year’s effort, the new 60-second ad has its own charms—and should put a smile on plenty of faces, mirroring that on the Amazon boxes that are so central to the plot.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in