Amazon puts holiday promotions to vote

Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.

’Tis the season for holiday gimmicks, but this one from Amazon is kind of cool. For the next four weeks, it’s having customers vote among four different potential price-slashing deals, with the deal that gets the most votes each week actually becoming reality. You can watch a video about how the promotion works here. This week’s choices are an Xbox 360 core system for $100 (down from $300); a Mongoose mountain bike for $30 (down from $140; it’s pictured here, in case you’re not quite awake yet); an interactive Princess Genevieve Barbie doll for $10 (down from $50); and an Amazon Prime membership with a $100 gift certificate for Amazon toys (a $180 value all told) for $40.

—Posted by Catharine P.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in