This Amazing Ad for Guide Dogs Makes You Realize How Much They Really Do

Not just for people who can't see

Out of nowhere, we're suddenly seeing some pretty incredible ads for guide dogs.

In January, we had the Norwegian Association of the Blind's amusing PSA with the menagerie of nondog guide animals. Now, we swing in the other direction completely with this intense ad for Holland's Royal Dutch Guide Dog Foundation. We won't spoil it, but this remarkable ad will leave you with even more appreciation for dogs and the skills they bring in communicating with humans.

The spot is by ad agency Selmore Amsterdam and Caviar director Rogier Hesp.