London ad agency Johnny Fearless used an actual alligator in this new ad for Jeremiah Weed Brew, in which the beast plays an ordinary household pet—the kind of arrangement, much like the beverage itself, that's just inexplicable. "Working with an alligator was a challenge," says executive creative director Paul Domenet. "Their default setting is grumpy, and they either do nothing or are terrifying. Even the shoot seemed to fit into the whole 'Can't explain it, just enjoy it' nature of the brand. We came out with a great film and all our limbs." On the one hand, the concept here feels like something of a cop-out—brands should generally have a firmer grasp on what makes them worth buying. (The tagline here: "It's what it is.") On the other hand, alligator on a skateboard. You win this round, Jeremiah Weed. Via Hello You Creatives.