Airbnb Entices Travelers to See the World Through a New Kind of Window

Borrowing perspective, not just an apartment

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In its latest ad from Pereira & O'Dell, Airbnb offers you something you can't get at the average hotel: someone else's view of the world. 

"I want you to feel at home here," says the narrator of the worldly spot, which peers through windows and from balconies in an artful approach highlighting Airbnb's role as a sort of peer-to-peer room rental service.

The ad's apartments, lofts, bungalows and rural hideaways take you everwhere from a working farm to a downtown fireworks festival, driving home the point that Airbnb now gives you access to hundreds of thousands of listings across 192 countries.

So, where will you go?

CREDITS
Client: Airbnb
Agency: Pereira & O'Dell
Chief Creative Officer: P.J.


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