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Splenda’s under fire for calling itself sugar, Blockbuster for promoting its end to late fees, and McDonald’s for not advertising how unhealthy its food can actually be. Is there a new movement growing to put truth in advertising? A category rife for the picking is the $29 billion beauty industry, which spends about $6 billion in the U.S. to advertise all sorts of cosmetics, creams and perfumes. Wrinkles can be “prevented” or “disappear” in a day, sometimes even faster, spider
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