Be among trailblazing marketing pros at Brandweek this September 23–26 in Phoenix, Arizona. Experience incredible networking, insightful sessions and a boost of inspiration at ADWEEK’s ultimate brand event. Register by May 13 to save 35%.
If the Census Bureau issued an annual Index of Permanent Adolescence, one key component would be the percentage of adults who dress up for Halloween. That is, after all, one of the more conspicuous indications of people’s refusal to become full-fledged adults even as they move through their 20s and beyond. A poll by Rasmussen Reports finds “only” 18 percent of adults planning to be in costume on Wednesday, down a shade from last year’s 20 percent.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in