Back in July, the advertising blogosphere lost one of its best. Houtlust had been the premier repository for nonprofit and social-awareness advertising (along with the occasional rant about why Americans can’t stomach nudity). But don’t despair. Houtlust’s creator, Marc van Gurp, is back in a big way with Osocio, dedicated to “social advertising and non-profit campaigns from around the globe.” It’s already packed with great awareness-raising work, like the “Top Jobs Abroad” effort that shocked job applicants into recognizing the prevalence of sex-trade recruitment. And while you’re off adding Osocio to your boomarks or RSS feed, be sure to check out Marc’s Facebook group, Social Advertising, which he created as a sort of protest against Facebook’s interpretation of the phrase.
—Posted by David Griner
Get Adweek's AdFreak Newsletter in your Inbox
Today's highs and lows of creativity