ABC characters play house in new promos

Lost-desperate

ABC's new ad campaign, being unveiled today during the network's upfront presentation to advertisers, is based on the idea that all the characters from the network's various TV shows live together in an "ABC House" somewhere near L.A. According to TVWeek, in one ad, "Sally Field of Brothers & Sisters reads a bedtime story to Jimmy Kimmel; another has Lost's Matthew Fox freaking out when Teri Hatcher of Desperate Housewives uses the word 'island.' " That sounds truly hilarious (the promos have yet to reach the Internet, so we don't really know), but it would be even more fun if viewers could vote people out of the house, à la Big Brother. Something tells me the showdown between the Wife Swap crew and the ladies from Desperate Housewives would be awesome.

—Posted by David Kiefaber