The latest Super Bowl XL news: At least one gambling Web site is offering the option of betting on whether the King will score a touchdown during one of Burger King’s Super Bowl commercials. (VIPsports.com) • Jessica Simpson will star in a Super Bowl ad for Pizza Hut that will spoof her video for “The Boots (Are Made for Walkin’).” The lyrics will be changed to, “These bites are made for poppin’,” referring to Pizza Hut’s Cheesy Bites. (ContactMusic.com) • Toyota will air a spot for the Camry in Spanish and English. (ABC News) • How marketers are using PR to extend the value of their costly Super Bowl spots. (MediaPost) • Gillette will use the big game to unveil its Fusion razor, with even more blades! (The New York Times) • A brief history of high/low Super Bowl moments. (The Sporting News) • What to expect from automakers in this year’s game. (Associated Press) • And can the Super Bowl help Detroit turn its fortunes around? (MSNBC).
—Posted by Tim Nudd