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One bronze statue will be chasing lots of gold ones on the Croisette next week, as McCann’s Fearless Girl enters the Cannes Lions festival as a heavy favorite for hardware. But it’s hardly the only brilliant work that will be jostling for attention in the jury rooms.
Leo Burnett is out with its 30th annual Cannes Predictions list, which you can see below. If there’s a common thread that connects them, it’s the power of the unexpected, from a completely new way to talk about organ donation to an overnight Instagram success who hid a troubling secret.
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