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After so many years of its signature quirky advertising, it's tempting to think of the Old Spice work as dated. But then "Rocket Car" plays for a full house at the Cannes Lions Film awards, to the absolute delight of the crowd, and you remember that this is a campaign that stays fresh not by reinventing itself regularly—but by fully committing to its bizarre ideas and executing to perfection.
A new Old Spice campaign by Wieden + Kennedy Portland for the Old Spice Swagger line broke during the Cannes festival with a spot called "Five Year Plan."
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