The cast of NBC's Community will star in a series of vignettes for Infiniti during the Emmy Awards telecast in an attempt to maximize recall during the event.Stars Joel McHale,…
Earlier this year, when Toyota was facing its PR disaster over recalls of faulty anti-lock brakes and accelerator pedals, Rob Schwartz said Nissan looked at the situation and asked, "Why…
Earlier this year, when Toyota was facing its PR disaster over recalls of faulty anti-lock brakes and accelerator pedals, Rob Schwartz said Nissan looked at the situation and asked, "Why…
You don’t need a special kind of footwear to play ping pong, darts or pool. But if you’re among the growing number of den jocks who have taken up these…
Search advertising is front and center in a teaser campaign for the 2011 Scion tC sports coupe that challenges users to enter the words "the machine" in their search engine…
Search advertising is front and center in a teaser campaign for the 2011 Scion tC sports coupe that challenges users to enter the words “the machine” in their search engine…
Shopper marketing, like all forms of media, is no longer defined in the static way it was a few years ago. Social media, online and mobile have all added a…
“Get drunk” reads a comment from a man named Jeffrey Dale Hoover Sr. on Coors Light’s Facebook page.The dictate, needless to say, is not the sort of thing that…
What do you do after launching one of the most innovative and effective campaigns of recent years? In Hyundai’s case, you move on to the next campaign. The carmaker, whose…
“Get drunk” reads a comment from a man named Jeffrey Dale Hoover Sr. on Coors Light’s Facebook page.The dictate, needless to say, is not the sort of thing that an…
