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Tim Nudd
Check Out This GoPro Footage of Ronald McDonald Leaping Out of a Plane in Dubai Mascot is stepping up his game on Instagram

When Ronald McDonald got his big makeover in April, he promised an all-out clown assault on social media—in an effort to broaden his audience, which had previously been family focused. Well,…

December 11, 2014, 11:28 AM EST

Air Wick Brings Scents of the Family Home to a Soldier Overseas in This Emotional Ad Baseball glove to apple pie

It's no secret that scent can be a powerful emotional trigger. Air Wick uses that to memorable effect in this new long-form ad from Droga5—by capturing the scents of home,…

December 11, 2014, 11:00 AM EST

Ad of the Day: Life Isn't Easy for a Man Made of Skittles in Candy Brand's Mockumentary Struck by a rainbow

The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles,…

December 11, 2014, 9:08 AM EST

State Farm Shows You How to Fit 60 Seconds of Story Into a 30-Second Spot DDB's charming 'Never' ad

Creatives often wish their :30s could be :60s. Here, oddly enough, it's the opposite. DDB Chicago covers a lot of ground in its 30-second "Never" spot for State Farm, as we…

December 11, 2014, 7:49 AM EST

Michigan Police Pull Over Drivers and Then Surprise Them With Christmas Presents Playing good cop, good cop

It hasn't been the best year for the image of police officers. But the police force in Lowell, Mich., is ending the year on a high note by handing out…

December 10, 2014, 11:23 AM EST

Powerful 'Lockdown' PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown The new reality in American classrooms

Classroom lockdown drills—at my first grader's school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA…

December 9, 2014, 3:24 PM EST

Infographic: How Retailers Subconsciously Sway Your Senses to Make You Buy More Stuff Sight, sound, smell and even touch

As you go about your holiday shopping, it's good to keep in mind that you're being manipulated in the extreme by retailers who've read every book and consulted every expert…

December 9, 2014, 2:36 PM EST

The 10 Most Watched Ads on YouTube in 2014 Nike and Budweiser rule the list with two entries each

Nike's World Cup spots outplayed all other advertising on YouTube in 2014, taking the No. 1 and No. 2 slots on Adweek and Google's YouTube Ads Leaderboard list for the…

December 9, 2014, 1:23 PM EST

This Agency Will Get You in the Holiday Spirit With Its Anti-Christmas Song and Dance Office cheer in a single take

It's that time of year again—agency holiday card season. The pressure is high to come up with the funniest or coolest concept. Or maybe all you really need is lots of…

December 9, 2014, 12:57 PM EST

Learn How to Block Your Ex and More in Facebook's Cute, Quirky Tutorial Videos Editing posts, untagging photos, etc.

Facebook, at long last, finally seems to be getting the hang of the whole advertising thing. In addition to the pleasantly whimsical "Say Anything Better" ads, which have been rolling out…

December 8, 2014, 2:28 PM EST

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