The Super Bowl is a shoot-out between the NFL's two best teams, but only slightly more than half of the game's viewers will be watching for the football, according to…
Laura Klauberg, svp, global media at Unilever, is stepping down to pursue other opportunities, the consumer package-goods marketer said today. Klauberg joined Unilever, one of the world's largest advertisers, in…
MediaBank, the Chicago-based ad transactions processor, is launching a new unit—headed by president John Bauschard—that’s devoted to the creation of electronic ad sales marketplaces for a variety of digital and…
Laura Klauberg, svp, global media at Unilever, is stepping down to pursue other opportunities, the consumer packaged-goods marketer said today. Klauberg (pictured) joined Unilever, one of the world's largest advertisers,…
Toy marketer Hasbro has scheduled presentations for four contenders in its ongoing media agency review over the next two weeks, according to sources.The contenders include the incumbent, WPP Group's MediaCom,…
TV watch dog group the Parents Television Council has demanded that Congress and the Department of Justice investigate both MTV and Viacom for possible violations of kiddie porn and child…
It's no secret that networks love to use their airwaves to promote shows.But this weekend CBS will take a different and broader tack than usual and tout the entire corporation…
Liz Ross has left Publicis Groupe's Digitas to take on the new role of North American CEO at Interpublic Group's Mediabrands Ventures, the unit that oversees a number of the…
Novartis is talking to agency search consultants about global media duties on its ad account, according to sources. Sources familiar with the client’s deliberations say that the pharmaceuticals giant is…
Adultery-promoting Web site AshleyMadison.com is feeling rejected. The site claims that Fox rejected its proposed commercial for the upcoming Super Bowl because it features a porn star (who reportedly keeps…
