Upstairs Amy will be available on YouTube this fall.
Sami Main is a staff writer for Adweek.
Sami Main is a staff writer for Adweek, where she specializes in covering the digital publishing industry, emerging influencers, video networks and brand partnerships.
With popular series getting billions of views around the world, BuzzFeed looks for more 'traditional' ways of marketing its shows.
The subscription delivery service, which frequently advertises on podcasts, created Why We Eat What We Eat, the network's 6th branded show.
What makes a digital video 'premium' for advertisers is the consumer, not the production cost behind it.