Sami Main

Sami Main

Sami Main is a staff writer for Adweek.
Sami Main is a staff writer for Adweek, where she specializes in covering the digital publishing industry, emerging influencers, video networks and brand partnerships.

Walmart Canada Is Creating a New Scripted Branded Content Series That Aims for Authenticity

Upstairs Amy will be available on YouTube this fall.

Why Fans of Serial Will Love American Vandal, One of Netflix’s Latest Original Series

American Vandal turned parody into art.

The Wall Street Journal’s New Ad Campaign Is Aimed at Ambitious Young Women

The publisher takes a pro ambition, pro action stance.

Flipboard Is Giving Publishers With Faster Load Times More Tools to Reach a Larger Audience

Readers should see better curation, too.

Watch Covers of The New Yorker Come to Life in These Short Films, Made in Partnership With Qualcomm

3 shorts will air during the New Yorker Festival.

Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows

With popular series getting billions of views around the world, BuzzFeed looks for more 'traditional' ways of marketing its shows.

Business Insider and LittleThings Share 3 Tips on Becoming Video-First Publishers

The two major video publishers discussed best practices during Advertising Week.

Blue Apron Finally Launches Its Own Podcast With Help From Gimlet Media

The subscription delivery service, which frequently advertises on podcasts, created Why We Eat What We Eat, the network's 6th branded show.

60% of Hulu Viewers Binge Watch. Here’s Why That Matters for Marketers

You don't want repeat ads.

‘Premium’ Has Become an Overused Word When It Comes to Digital Video

What makes a digital video 'premium' for advertisers is the consumer, not the production cost behind it.