Randall Rothenberg


Why Digital Video Is the Ultimate Equalizer Among All Media

The popular media industry narrative has always revolved around a war between worlds. Television and video duking it out for primacy, especially around the NewFronts and upfronts season. Mobile and PC have long been pitted against each other, in spite of their complementary nature.

As Media Consumption Becomes Liquid Across Platforms, Brands Better Learn How to Surf

Today's consumer is crossing screens, jumping between smartphones and laptops and smart TVs, watching short- and long-form video at a steady clip, and consuming news, information and entertainment at a velocity never seen before.

The Future May Belong to Web and Mobile Video, but TV Will Survive

Television is dead! Long live television!

Publishers, Agencies Must Shift Their Focus From Big Data to Big Content

Programmatic direct, data aggregators, cross-device tracking, viewability metrics. Take a look at the themes that dominated the advertising media over the past year and you come away with the impression that our industry is all about technology.

Marketers Must Embrace the Transition Into the Post-Television World

 

The Definition of Advertising Has Never Been More Unclear


This Is Why Advertisers Need to Get Serious About Video

We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning.

Voice: Cutting Out Complexity

Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and

Voice: West Coast, Meet East Coast

This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf.