Randall Rothenberg
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This Is Why Advertisers Need to Get Serious About Video
Embrace new formats
We are at the brink of a watershed moment in digital video. The Digital Content NewFronts has become an integral part of advertisers’ annual budget planning. Fueled by the high…
Voice: Cutting Out Complexity
As media is transformed by technology, don't forget who brought us to the dance: brands
Looking back at the last year and looking forward to the next, I’m reminded that many of the world’s biggest brands and companies, such as Anheuser-Busch, McDonald’s, General Motors and…
Voice: West Coast, Meet East Coast
Randall Rothenberg on the divide that still exists between Silicon Valley and Madison Ave.
This summer, I hosted a trip for Madison Avenue’s digital elite—and Brooklyn’s too—to meet the leaders of Silicon Valley on the tech industry’s Northern California turf. The idea was to…
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