Publishers and advertisers can now make their content on Facebook more interactive—and that much more shareable. A startup called ThingLink, which has garnered a lot of buzz as the Web becomes…
The Interactive Advertising Bureau will take on the evil robots, shysters and shady characters who are stealing millions from advertisers—before the medium’s reputation takes any more of a beating. As chronicled…
If your therapist thinks you have trust issues, you might just work in online advertising. That’s because it’s getting harder and harder to know what’s real and what isn’t on the…
When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…
Alloy Digital has acquired the video ad network Digital Broadcasting Group. Terms of the deal were not disclosed. The deal puts two of the larger Web video distribution and production firms…
AOL is doubling down on soccer moms. Just a few weeks before the portal lays out its new slate of video series to media buyers at the Digital Content NewFronts, AOL…
Last spring, some of the Web’s biggest players, including Yahoo, AOL, Hulu and YouTube, took a page out of the glamorous TV world by launching the Digital Content NewFronts. But while…
Is it time to blow up the agency trading desk model? Maybe not. But changes are afoot as the industry grapples with the long-term prospects of owning and maintaining separate…
Brands as publishers, native advertising, branded entertainment. Sometimes digital advertising sounds like a bad joke. But when done well, it can be the funniest stuff on the Web. As long as…
Warner Bros. is consolidating its digital sales operations as it looks to build out an entertainment-focused ad powerhouse on the Web. The company plans to announce the formation of the Warner…
