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Mike Shields

P&G Olympic-Themed Tearjerker Soars on YouTube

The Olympics are coming. Time to bawl. As the Sochi Winter Games are just a few weeks away, marketers are already out in force, offering up spots like this brilliant, heart-tugging…

Science Videos Percolate on YouTube

If you think comedy or silly rules YouTube, usually you're right. But last week, a sort of a Revenge of the Nerds theme emerged on the Google-owned video platform, as…

It’s Like Déjà Vu All Over Again at Yahoo

Is Mayer turning the clock back to 2009?

It’s a whole new era at Yahoo ever since CES rock star Marissa Mayer took over. Except when it isn’t. Much of her tenure has been about free food and iPhones,…

NBCUniversal Invests in Mobile Startup NowThis News

Aims to ensure reach of millennials

As the audience for TV news ages, NBCUniversal News Group wants to make sure that it has a pulse on those mobile-first millennials. The media conglomerate has taken a minority stake…

The Soup Sums Up Michael Bay's CES Meltdown

We didn't really have to search hard for this week's Stupid Awesome video of the week. Michael Bay's bizarre CES meltdown made things easy. Naturally, on YouTube there are already lots…

Yahoo's Mayer Looking for TV-Sized Hit

At CES, Marissa Mayer had some fun hanging out the cast of Saturday Night Live. Turns out, she wants her own 30 Rock. The Yahoo CEO is aiming big when it…

New Year's Resolutions Color Quiet Week for Brands on YouTube

Inspirational fare pops during relatively quiet holiday week

Last week—with New Year's Day smack in the middle—was relatively quiet for big branded Web video efforts. Not surprisingly, the branded clips that popped were New Yearsy, New You-ish in…

Yahoo Reboots Ad Business in Attempt to Own Ad Tech

Mayer 's CES keynote unveils unified ad suite, Web buying platform

It’s getting harder to accuse Yahoo CEO Marissa Mayer of not caring much for the ad business. In fact, Yahoo wants to place itself at the center of the online ad…

Yahoo Launching Digital Magazines, Starting With Food

New daily mobile news product using Summly tech also in hopper

Yahoo is getting into the magazine business. During a keynote presentation at the Consumer Electronics CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with…

YouTube Rolls Out Olympics Hub

NBC has the Olympics streaming rights locked up for the rest of the decade. So YouTube is going for the next best thing. On Tuesday, the Google-owned video platform will launch Youtube.com/teamUSA,…

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