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Mike Shields

Yahoo Guns for TV's Upfront Ad Dollars

The portal is looking to significantly ramp up its original video output this year

Make room for another major player in the upcoming TV upfront season—Yahoo. The beleaguered portal is looking to significantly ramp up its original video output this year and–even more boldly—capture TV…

MSG Network Rolling Out Companion Site for Knicks Playoff Return

MSGxtra Will Feature Live Video, Photos, Stats, Tweets

MSG Network is using the New York Knicks’ upcoming return to the playoffs after a prolonged absence as a high-profile opportunity to establish the network’s commitment to dual-screen viewing. During the…

Stan Hubbard Hopes 'Kennedys' Will Be Reelz Camelot

In many ways, Stan Hubbard would be a lot better off if it were 1985. Life was easier then for independent cable networks to get distribution, advertising and viewers.In that…

Reelz Goes for Broke

In many ways, Stan Hubbard would be a lot better off if it were 1985. Life was easier then for independent cable networks to get distribution, advertising and viewers.In that…

The New York Times’ Paywall Isn't, Really

The New York Times is trying to turn free surfers into paid digital subscribers with its new online pay model. That’s why it’s going to cut people off at 20…

Hulu Video Gets Original

Hulu is planning a major push into original content. The video hub—long a destination for TV and movie content on the Web—is looking to expand beyond its present audience, and…

Hulu Video Gets Original

Hulu is planning a major push into original content. The video hub—long a destination for TV and movie content on the Web—is looking to expand beyond its present…

Say Media Forms 'Directory for Marketers'

Say Media, an upstart formed last fall when VideoEgg acquired Six Apart, has amassed a list of 100 smart and influential media voices who the company hopes will become prominent…

Halogen Taps Horan as Executive Chairman

Peter C. Horan has been named executive chairman of Halogen, an ad network geared to high-end brand advertisers.A digital industry veteran, Horan is the former CEO of IAC Media and…

Vevo Now Second Largest Web Video Player in U.S.

In just over a year in business, Vevo has soared to become the second largest video property on the Web in the U.S., according to comScore—twice as large as Hulu.But…

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