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Mike Shields
MTV Launches Teen Wolf: The Hunt on Facebook New social game/experience includes original scripted content from show's creators

As most Teen Wolf lovers know, just watching the show's episodes on TV or online doesn’t nearly cut it. You need to chat with other fans. You need to tweet…

June 4, 2012, 8:00 AM EDT

NBCU Exploring Buyback of MSNBC.com Executives looking to push more of cable voice onto the Web

Chris Matthews must be getting that tingling feeling down his leg again. He and his colleagues may soon have a giant news site to call their own. That’s because NBCUniversal is…

May 24, 2012, 3:40 PM EDT

'American Idol' Sets Social TV Records Show tops NBC's 'The Voice' in social chatter by a mile, per Bluefin

Back in the old days, i.e., PF&T (pre-Facebook and Twitter), American Idol fans were still social. Yet instead of status updates and tweets, they did what they could with “the…

May 24, 2012, 10:44 AM EDT

O'Reilly and Hannity, Live on Your iPad Fox News jumps into the stream, with select cable providers

While dozens of digital media companies spent the past few weeks rolling out new Web series in search of television dollars, Fox News believes it’s got something far more valuable:…

May 8, 2012, 12:07 AM EDT

NBCU Gathers Who's Who in Social TV Second symposium in seven months to focus on brands

NBCUniversal is holding its second symposium on social TV in seven months tomorrow. Is that really necessary? Well, considering the first event was about 30 million iPads, 50 million GetGlue check-ins…

April 2, 2012, 6:00 AM EDT

Hulu Originals Aiming for TV—Overseas Video hub strikes deal with FremantleMedia Enterprises to distribute globally

Hulu’s Web audience is primarily limited to the U.S. But as the Web video joint venture pushes further into original programming, it wants to get in on the global distribution…

March 11, 2012, 9:04 PM EDT

Turner, CBS Say College Hoops Fans Must Pay—Somehow Wanted: proof of cable subscription, or $3.99

RIP, MMOD. Turner Sports and CBS Sports, which last year became partners in broadcasting the NCAA men’s basketball tournament, have shaken up the way they deliver the tournament’s 67 games via…

February 16, 2012, 12:55 PM EST

Turner Embraces Social TV, Interactive Ads via 'Conan' App TBS planning to leverage audio recognition tech for content, ads, even daily deals

Sometime this month, Coco’s getting his own app. And like the Harvard-educated funnyman, this app’s going to be pretty clever. As part of a major push by Turner’s entertainment networks to…

February 8, 2012, 8:03 PM EST

Zynga Kills Soaps Audience shifts as viewers become gamers

Erica Kane survived a dozen marriages across 40 seasons, along with car accidents, parental abandonment, and even toxemia. But was she done in by FarmVille. Kane, the iconic All My Children…

April 25, 2011, 6:37 AM EDT

Launch Mode: DoubleBounce Sees Rewards in Rejects Positioned for Web video surge

In a business where rejection happens to even the best series—both The Sopranos and Mad Men were passed on by multiple TV networks—one man’s cutting-room floor is another’s development trove. With…

April 25, 2011, 5:35 AM EDT

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