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Mike Shields
21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In) Web video showcase expanded to two weeks

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

February 6, 2014, 10:00 AM EST

Upworthy Touts New Metric [Updated] Eschews page view for 'total attention'

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging…

February 6, 2014, 9:00 AM EST

Horizon Inks $100 Million Deal With Clear Channel Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

February 6, 2014, 9:00 AM EST

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube Early teasing seems to pay off for most

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

February 5, 2014, 3:15 PM EST

Bud’s Puppies Were Truly Unstoppable Last Week Brand’s seeding strategy drove the most pre-Super Bowl views

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

February 5, 2014, 11:38 AM EST

A Viral Animal Video About Giant Bugs and Dinosaurs Also, Jenna Marbles struggles with self tanning

Some weeks, it is clear why certain videos pop on YouTube. And then there was last week. For whatever reason, a video from the science-oriented Hybrid Librarian YouTube net called World's 10…

February 4, 2014, 1:05 PM EST

Super Bowl Averages Over Half Million Streamers Per Minute Fox claims largest sporting event in Web history

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

February 3, 2014, 4:49 PM EST

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee Despite denials, George Costanza appears in Sony Web show

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

February 2, 2014, 9:20 PM EST

Some 'Real Americans' Don't Like Coke's Super Bowl Spot #AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

February 2, 2014, 8:40 PM EST

Keith Lorizio Out at Microsoft Longtime sales exec ousted

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has…

January 31, 2014, 5:25 PM EST

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