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Mike Shields

21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars…

Upworthy Touts New Metric [Updated]

Eschews page view for 'total attention'

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging…

Horizon Inks $100 Million Deal With Clear Channel

Multiyear pact includes exclusive events, research, radio, out of home

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no. The media agency has just signed a multiyear, cross-platform pact with Clear Channel, best known…

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That…

Bud’s Puppies Were Truly Unstoppable Last Week

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart. And nobody came close to Budweiser’s puppy ad, which generated 32…

A Viral Animal Video About Giant Bugs and Dinosaurs

Some weeks, it is clear why certain videos pop on YouTube. And then there was last week. For whatever reason, a video from the science-oriented Hybrid Librarian YouTube net called World's 10…

Super Bowl Averages Over Half Million Streamers Per Minute

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says…

Seinfeld 'Reunion' on Comedians in Cars Getting Coffee

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super…

Some 'Real Americans' Don't Like Coke's Super Bowl Spot

#AmericaisBeautiful gets hijacked

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out. The brand's touching It's Beautiful Super…

Keith Lorizio Out at Microsoft

Longtime sales exec ousted

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has…

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