Mike Shields | Adweek
Advertisement
Mike Shields
Modest Buzz for NewFront Content Based on Social Sharing Data Some interest in Ricky Gervais, Comedians in Cars, lots more for Arrested Development

var unruly = window.unruly || {}; unruly.buzzBoxConfig = { publisherId: 169581, width: 652, height: 367, theme: 'light', chart: 'AdWeek_New_Fronts_Content', interval: 'all_time' }; Are people buzzing about all those Web video series rolled out during the NewFronts? It's hard to…

May 17, 2013, 11:08 AM EDT

Yahoo in Talks to Acquire Tumblr Deal for social blogging site could reach $1 billion

Is Marissa Mayer about to make a game-changing acquisition? It appears so. Yahoo is in serious talks with Tumblr to acquire the social blogging site, according to multiple sources familiar with…

May 16, 2013, 8:25 PM EDT

Buyers Pushing Nielsen Data for Web Video and YouTube Won't Play Ball Small publishers taking it on the chin as they deal with OCR challenges

Following the NewFronts, the battle lines in Web video are being drawn, and YouTube might be on the wrong side. After several years of testing, clients and their agencies are eager…

May 16, 2013, 12:00 AM EDT

Maker Studios Planning to Own More Content New CEO wants to foster more original series, build better ad tech

Last week, Ynon Kreiz replaced Maker co-founder Danny Zappin as CEO of the YouTube production/media startup. Kreiz has a long track record in the TV space, having served as chairman…

May 15, 2013, 6:30 AM EDT

How to Attract Eyeballs to Branded Content Millions more pageviews

Web publishers and big brands are starting to feel the pull of Gravity. The four-year-old Web personalization tech firm, founded by former Myspace COO Amit Kapur, helps publishers surface more relevant…

May 13, 2013, 10:28 PM EDT

YouTube Sitcom Will See Year Two Google-funded, Fine Bros.-produced MyMusic renewed

Here’s an original scripted series born out of YouTube’s 100 funded channel initiative that is coming back for Round 2. And format wise, it’s a lot more traditional than you might…

May 13, 2013, 12:01 AM EDT

IAB Fires Back With an Open Letter to Digital Buyers CEO Rothenberg calls for agencies to address fragmentation issues

For a digital industry, these guys sure love their letters. In response to yesterday's open letter to the Web video ad seller community from a cadre of top digital buyers, IAB…

May 9, 2013, 6:31 PM EDT

YouTube Launches Subscription Offering Pilot partners include Sesame Street and UFC

YouTube is officially launching a paid subscription service for its content partners. As has been widely reported, the Web video giant is looking to providing its growing collection of content partners…

May 9, 2013, 3:14 PM EDT

Digital Sales Chief Out at Turner Walker Jacobs departs after six years

Walker Jacobs is out at Turner. The veteran digital executive, who most recently held the title of evp of Turner Digital, resigned today, according to sources. Jacobs had been with the…

May 9, 2013, 1:57 PM EDT

Digital Buyers Implore Ad Sellers to Get Their Act Together Joint letter from multiple agencies calls for better promotion, metrics, real hits

Last week the online ad industry was abuzz over the Digital Content NewFronts. For the most part, buyers raved about the improved quality of the video content peddled by the…

May 8, 2013, 5:27 PM EDT

Advertisement