Mike Shields | Adweek Mike Shields | Adweek
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Mike Shields
On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers Zefr e-book argues that marketers need to cater to Beauty Gurus, Sneakerheads

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows,…

October 28, 2013, 10:13 AM EDT

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