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Mike Shields
Yahoo Launching Digital Magazines, Starting With Food New daily mobile news product using Summly tech also in hopper

Yahoo is getting into the magazine business. During a keynote presentation at the Consumer Electronics CEO Marissa Mayer announced several new products, including a planned line of digital magazines, starting with…

January 7, 2014, 5:00 PM EST

On YouTube, Brand Fans Are Just Like Comic Geeks and Shippers Zefr e-book argues that marketers need to cater to Beauty Gurus, Sneakerheads

There are major differences between Beauty Gurus and Sneakerheads. For example, Beauty Gurus have hauls whereas Sneakerheads have pick-ups. But both groups exude the same sort of passion as do Marshmallows,…

October 28, 2013, 10:13 AM EDT

The NFL Continues to Go Solo in Digital Focuses on its own apps, social experiences over Twitter, Facebook, YouTube

When it comes to digital partnerships, the NFL likes to say no. During a press event in New York on Wednesday (highlighted by Marshall Faulk’s bow tie, among other things), reps…

August 22, 2013, 12:16 AM EDT

Here's Our Scorecard for the 2013 NewFronts Bigger stars, sleeker venues, longer lines

The stars were bigger, the venues sleeker, the lines longer. Close to 20 companies from Yahoo to Blip hosted NewFronts last week, earning generally strong reviews. "If last year was…

May 5, 2013, 11:08 PM EDT

Meet Some of YouTube's Core Talent Talent pool has Web video natives, traditional TV vets, total newbies

YouTube is nurturing the next generation of media 'stars'— a collection of talent with huge followings producing content unlike anything else in the traditional media world. And the company is…

April 28, 2013, 11:45 PM EDT

Live From Yahoo, It’s Saturday Night Live! Deal includes 38 seasons of archival content

On the eve of the much anticipated digital Newfronts, during which 18 programmers will attempt to make the case for Web originals, Yahoo has struck a major deal to add…

April 24, 2013, 11:08 PM EDT

CNBC Gets Serious About Web Video With Puppets and Bacon Tacos Going lighter and broader

When you think of CNBC, naturally you think of gossipy puppets and bacon tacos, right? OK, maybe not. But that’s where the power suit crowd-serving cable network wants to take viewers,…

April 21, 2013, 11:59 PM EDT

Shepard Smith Sleeps With His Samsung Galaxy Yet he still loves print

Who Shepard Smith Age 49 Accomplishments Host of The Fox Report With Shepard Smith; has been with Fox News since the network launched in 1996; was a correspondent for A Current Affair Base…

March 13, 2013, 2:15 AM EDT

Vevo Launches Linear Web Network With an Eye on Cable Music videos, programmed by humans, 24 hours a day

Music videos are coming back to your TV, 24 hours a day. MTV has nothing to do with it. And neither do any computer algorithms. Instead, Vevo, which was built as the…

March 12, 2013, 11:04 AM EDT

Can TV Buyers Adapt to a Digital Model? Real-time exchanges

Beyond just getting a seat at the table, digital buyers are suddenly finding themselves at its head—and the love of data, optimization and acronyms they’re bringing with them could seriously…

March 11, 2013, 11:30 PM EDT

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