Mike Shields | Adweek
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Mike Shields
Big YouTube Channels Join Forces to Help Drive Ads Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

February 16, 2014, 11:34 PM EST

Jordan Levin in Talks to Run Programming at Xbox Former WB chief would report to Nancy Tellem

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

February 12, 2014, 3:04 PM EST

Coke's America Is Beautiful Continues to Resonate Views surge on YouTube even as Super Bowl fades

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

February 12, 2014, 6:07 AM EST

Here Comes Another Native Ad Exchange Bidtellect says it can drive medium's rapid growth

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange…

February 12, 2014, 6:00 AM EST

Startup TripleLift Looks to Marry Native and Programmatic Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

February 11, 2014, 6:00 AM EST

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

February 10, 2014, 10:09 PM EST

Disney Interactive Partners With Google to Distribute Original Short Film Vinylmation-themed 'Blank' debuts on Play

Disney Interactive is launching a new original short film as part of a unique partnership with Google. Starting today through Feb. 23, the 38-minute video, ‘Blank: A Vinylmation Love Story’ will…

February 10, 2014, 9:00 AM EST

New IAB Chairman Takes Industry to Task 'Stop the devaluing of digital media'

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting…

February 9, 2014, 8:00 PM EST

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer Games heat up at same time as Premier League

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

February 6, 2014, 5:12 PM EST

AOL Enjoys Strong Q4 Earnings Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

February 6, 2014, 10:34 AM EST

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