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Mike Shields
What If Arrested Development Were Coming Back on YouTube? Buyers mull whether show might have kickstarted market for Web video ads

A few weeks after the NewFronts—where something like 75 shows were introduced—and what’s the most anticipated Web video series out there? Why, of course, it's Arrested Development. Of course, that’s entirely…

May 24, 2013, 12:01 AM EDT

Group of Web Video Companies Band Together to Ensure Ads Are Viewable Working in conjunction with 4A's, IAB, ANA

As the Web video ad industry grows, so do the number of questions about the legitimacy of some of the available ad inventory out there. Such questions as: Where are…

May 23, 2013, 8:17 AM EDT

The IAB and Mozilla Clash—in Person Luma's Kawaja surprises IAB CEO on stage

The Interactive Advertising Bureau’s CEO Randall Rothenberg has had a very public disagreement with Mozilla over the browser’s decision to automatically block ad cookies in recent months. On Tuesday, Rothenberg…

May 22, 2013, 9:54 PM EDT

Arrested Development Outbuzzing House of Cards Both shows burying Netflix’s original Lilyhammer, per NetBase

The specter of House of Cards, the breakout Netflix series, hung over the NewFronts a few weeks ago. In fact, its arguable as to whether the show did more harm…

May 22, 2013, 3:04 PM EDT

Pinterest Plays Coy on Ads, but Expect Commerce to Lead CEO Silbermann preaches a native, user-friendly commercial approach

A coy Ben Silbermann wasn’t saying much today about how he plans to incorporate advertising into Pinterest, the site he founded back in 2009. But it’s a good bet Pinterest…

May 21, 2013, 7:25 PM EDT

Rick Astley Rules YouTube Comedy? Reggie Watts spoof taking early lead

Who's winning YouTube Comedy Week? The professionals or the natives? It's hard to tell so far. But a mix of traditional comedy chops and Rick Astley magic seem to be…

May 21, 2013, 3:36 PM EDT

Digital Dignitaries Debate Display's Death Luma's Kawaja: Give up on brand dollars

Display advertising is largely ineffective. Brands aren’t interested, and they’re not likely to get on board anytime soon. No, the brands are coming online soon—just wait. Those were two competing visions…

May 21, 2013, 1:51 PM EDT

IMDB Wants to Challenge Twitter on Social TV Front X-Ray app promises to enhance viewing experience—just not on iPad yet

Amazon's been making a much bigger push into advertising and original entertainment. But the company has long had a major integral presence in the space, albeit a quiet one. That…

May 21, 2013, 12:00 AM EDT

Mayer Talks Tumblr Plans, Unveils New Flickr Looks to improve blogging platforms search

Yahoo plans to lean on its search technology to help users discover more great content on Tumblr, the company’s new $1.1 billion acquisition. And Tumblr will help Yahoo reach a…

May 20, 2013, 10:01 PM EDT

The Biggest Web Series Opportunity for Brands Wasn't at the NewFronts Encore to Austen-inspired Lizzie Bennet Diaries set for this summer

A few weeks ago, the top players in Web video rolled out dozens of new, high profile, star-filled series projects, looking to sway buyers and steal from TV budgets. But it’s…

May 20, 2013, 12:01 AM EDT

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