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Mike Shields
NBCU Exploring Buyback of MSNBC.com Executives looking to push more of cable voice onto the Web

Chris Matthews must be getting that tingling feeling down his leg again. He and his colleagues may soon have a giant news site to call their own. That’s because NBCUniversal is…

May 24 2012

'American Idol' Sets Social TV Records Show tops NBC's 'The Voice' in social chatter by a mile, per Bluefin

Back in the old days, i.e., PF&T (pre-Facebook and Twitter), American Idol fans were still social. Yet instead of status updates and tweets, they did what they could with “the…

May 24 2012

AOL Shuffles Ad Sales Team Top sales exec Janet Balis now publisher of Huffington Post

AOL is once again shaking up its sales hierarchy. It looks as though the company is trying to put some distance between its premium properties (like the Huffington Post) and…

May 23 2012

Facebook Still Courting Media Business Media companies are both enamored with and cautious of the social media giant

Mark Zuckerberg has long encouraged other industries to follow the lead of the gaming business, which he believes has been transformed by social media. The Facebook CEO often points to…

May 21 2012

Deca Builds Out Premium Network for Moms Video syndicator nabs deals with NBCU, CBS, others

The women’s lifestyle Web video firm Deca is building out a video hub aimed at moms while pushing further into the syndication business. On May 13, the Santa Monica, Calif.-based company…

May 17 2012

Ross Levinsohn May Be Just the CEO Madison Ave.'s Been Waiting For Digital media execs optimistic about Yahoo

Score one for Team Media at Yahoo, which finally seems to have won the ad world's blessing with the interim appointment of Ross Levinsohn as CEO. While relieved that Yahoo might…

May 15 2012

Will Video Hub Be Just a Blip on the Stream? Can video platform survive now that YouTube is flooding the space?

When Blip came on the scene in 2005, the pioneering startup was ahead of its time, building a network and set of tools designed to help the nascent community of…

May 15 2012

ESPN.com Wants to Go Legit Partners with Horizon, RealVu to test selling only viewable ad impressions

ESPN has long avoided using ad networks, exchanges, or anybody else but its own sales staff to sell its digital inventory, which it views as premium. Now, to further draw a…

May 15 2012

AOL's 'Off-Tune' Sales Strategy Puzzles Some Buyers pine for better ads, less drama from the portal

In explaining AOL’s disappointing display ad results in Q1, a surprising frank CEO Tim Armstrong offered several explanations. During Wednesday’s earnings call, Armstrong said, “we have had a display strategy…

May 11 2012

Facebook Blames Ad Slowdown on Mobile Says more users access site via mobile, where ads are nonexistent

Facebook is attributing its recent ad slowdown to a complete lack of mobile ad strategy—but that doesn’t mean the social giant is about to dial up the number of ads…

May 10 2012

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