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Mike Shields

Big YouTube Channels Join Forces to Help Drive Ads

Meet GOVA, the Global Online Video Association

The Web video world is getting its own trade organization: GOVA, the Global Online Video Association—a nonprofit group formed with the primary goal of bringing more advertisers to the medium. At…

Jordan Levin in Talks to Run Programming at Xbox

Jordan Levin, the former CEO of the defunct WB network, is in serious talks with Xbox to take a senior level position that would include running programming at the Microsoft-owned…

Coke's America Is Beautiful Continues to Resonate

Last week, a new conventional wisdom seemed to have emerged: it's no longer wise to hold Super Bowl ads until the actual game, if you want to win the YouTube/social…

Here Comes Another Native Ad Exchange

Bidtellect says it can drive medium's rapid growth

The native advertising programmatic gold rush is on. Following the emergence of a handful of native ad networks came yesterday's announcement that the startup TripleLift was launching a native ad exchange…

Startup TripleLift Looks to Marry Native and Programmatic

Promises exchange for 'beautiful' native ads at scale

Two of the bigger macro trends in the online ad industry of late, programmatic buying and native advertising, don’t seem to have much in common—as one is about automation and…

Facebook, Google and Twitter May Be Threatening Rewards-Based Mobile Ads

Native mobile ads become industry's new focus

Over the last few years, a handful of mobile startups have emerged in what might be called the rewards-driven ad space. SessionM, Kiip and others have promised a better advertising…

Disney Interactive Partners With Google to Distribute Original Short Film

Disney Interactive is launching a new original short film as part of a unique partnership with Google. Starting today through Feb. 23, the 38-minute video, ‘Blank: A Vinylmation Love Story’ will…

New IAB Chairman Takes Industry to Task

'Stop the devaluing of digital media'

Ziff Davis CEO Vivek Shah was named the new chairman of the Interactive Advertising Bureau tonight. And he started his tenure by immediately taking the industry to task for letting…

NBC Sports Streaming Capacity Will Be Tested by Sochi—and Soccer

NBC Sports better be careful with its Web coverage of the Winter Olympics, or it might have an international incident on its hands. After all, the last thing that the network…

AOL Enjoys Strong Q4 Earnings

Web company touts strongest quarter in a decade

AOL no longer seems to be in comeback mode. In fact, the company is on a pretty solid roll. The company's global advertising revenue jumped 23 percent in Q4, finally putting the…

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