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Michelle Castillo

ESPN, Outbrain Partnership Lets Other Marketers Get Native Placement on the Sports Site

Multi-year deal creates new premium ad space

One of the biggest names in sports is letting other publications tap into its digital audience.  ESPN and content recommendation platform Outbrain announced Thursday that the two signed a multi-year, global…

Marketers Weigh In on Periscope vs. Meerkat

Twitter's app is more polished, but Meerkat's got the buzz

Twitter released its live-streaming mobile app, Periscope, today, and media, agency and brand players agree it's well positioned to challenge South by Southwest darling Meerkat. Meerkat made waves at the Austin,…

How a Chat App for Burning Man Turned Into a Tool for Revolution

Firechat partners with Storyful for newsgathering

Open Garden's messaging app Firechat was initially launched as a way for people at festivals like Burning Man to communicate when they were off-the-grid using WiFi, Bluetooth or Apple's multipeer…

Why Brands Should Care Less About Blackout Rules, More About Digital Streaming

First NFL worldwide digital distribution set for 2015

Many fans are cheering the end of the NFL's maligned blackout rules, which required a team to sell out its home game at least 72 hours before kickoff for it…

Mulder and Scully Are Returning for The X-Files Miniseries

Twitter users want to believe in Fox reboot

Special agents Fox Mulder and Dana Scully are back! Actors David Duchovny and Gillian Anderson have agreed to reprise their iconic roles for an upcoming six-episode reboot of The X-Files…

Yes, Real-Time Journalism and In-Depth Coverage Can Coexist, Says Vice's Content Chief

Alex Miller values storytelling in all its forms

Specs Who Alex Miller Current gig Global head of content, Vice Previous gig U.K. editor in chief Twitter: @AlexGAMiller Age 32 Why is Vice pushing its global presence? I think this is an international generation.…

VIA Agency's Jam Sessions Inspire the Creative Spirit

Using playtime to foster better work

Specs Who From left: John Coleman, founder, CEO; David Burfeind, chief knowledge officer; Leeann Leahy, president; Greg Smith, CCO What Full-service ad agency Where Portland, Maine The VIA Agency built a business by thinking…

Playboy.com Has Grown 258% in a Year Thanks to Its Safe-for-Work Strategy

And new advertisers are lining up

Most people's first interaction with Playboy involves secretly buying (or "finding") one of the print editions and hiding the contraband between the mattresses. But there's another side to the legendary men's…

Why Digital-Facing Brands Stick Around for SXSW Music

It's a broader audience packed with millennials

The interactive portion of the South by Southwest festival in Austin may be over, but that doesn't mean that digital media brands have packed up their bags. Several digital-facing companies and…

Can Bleacher Report Keep Readers Tuned In After Their March Madness Brackets Are Busted?

Inside its social-video strategy

For Turner Broadcasting System-owned Bleacher Report, March Madness marks its biggest ad revenue event of the year. In 2015, around 55 advertisers partnered with the publication for the collegiate basketball…

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