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Michelle Castillo
Will We Have to Say Goodbye to AOL's Joystiq? Demand for video ads and niche content could lead to blog's closure, expert says

One of the largest video game industry publications online, Joystiq, may be closing its doors in the upcoming weeks, re/code reported. The digital publication said that parent company AOL will likely be…

January 27, 2015, 7:56 PM EST

Flowchart: The Best Way To Watch Super Bowl XLIX Find your ideal viewing style for the Big Game

You don't need a big-screen TV to watch Super Bowl XLIX. With the growth of digital platforms, there's plenty of ways to view the game. Whether you're more comfortable keeping…

January 27, 2015, 6:30 PM EST

Marshawn Lynch Finally Talks ... in Funny, Weird Ads for Skittles and Progressive Seattle running back becomes a whole lot 'awesomer'

Those who follow the saga of Seattle Seahawks running back Marshawn Lynch's media interviews know he is notoriously a man of few words. Whether it's answering every question with a laid-back…

January 27, 2015, 1:37 PM EST

Retired NFL Stars Follow Their Oddly Specific Dreams in Wix.com's Extended Super Bowl Ad Brett Favre, Emmitt Smith and more join Big Game spot

After teasing its campaign for the past month, website design company Wix.com has now unveiled its Super Bowl commercial. To be accurate, the clip below is an extended version of what will…

January 27, 2015, 8:00 AM EST

The Super Bowl Is Turning Into Digital Advertising's Biggest Day Brands invest in online campaigns, not just TV spots

As Super Bowl audiences demand more second-screen content and as online ad opportunities expand, brands are aggressively growing their presence beyond merely multimillion-dollar TV spots. It's about so much more than…

January 26, 2015, 8:00 PM EST

Electronic Dance Music Goes Mainstream As Older Millennials Start Listening CraveOnline partners with EDM.com to create opportunities for brands

As brands struggle to reach millennials, they're turning to a once-underground genre of music that is managing to capture a large, social media-savvy audience: electronic dance music, or EDM. A study…

January 26, 2015, 2:20 PM EST

Why President Obama Agreed to be Interviewed by YouTubers White House wants to engage the younger generation

Three YouTubers were able to score the hardest interview in the U.S.—a no-holds-barred sit-down with President Barack Obama. Hank Green, GloZell Green and Bethany Mota interviewed the Commander in Chief, and their…

January 23, 2015, 6:54 PM EST

BuzzFeed Creates Its First TV Ad, and of Course It Features Cats Friskies' series 'Dear Kitten' will air during Super Bowl in 3 regional markets

BuzzFeed and Friskies are headed to the Super Bowl with their "Dear Kitten" branded Web series. The digital publisher and pet food brand have teamed up to create a 60-second…

January 22, 2015, 10:00 AM EST

Several Major Brands Are Already Investing In YouTube's Next Challenger Chevy, Corona Extra and Jaguar are on board with Vessel

Vessel, the much-awaited online video startup founded by ex Hulu executives Jason Kilar and Richard Tom, finally opened its service to the public today. It may take time to see…

January 21, 2015, 6:25 PM EST

NBC Turns to Tumblr to Host All the Super Bowl Ads in One Place Network says social platform is the perfect fit

Plenty aware that one of the biggest draws of the Super Bowl is the ads, NBC Sports Digital is launching a Tumblr to host all the Big Game's TV spots…

January 21, 2015, 2:22 PM EST

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