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Michelle Castillo

This Branding Agency Embraces Absurd Concepts to Get That Viral Video

Even if it means going to the dogs

Specs Who (L. to r.) Co-founders Tim Staples, Nick Reed and Cameron Manwaring What Video marketing agency Where Los Angeles and Provo, Utah It's well-known that animals are one of the hardest subjects to…

BuzzFeed's New Revenue Chief Says There Are 3 Reasons People Share Its Videos

Lee Brown on measuring and monetizing the video boom

Specs Who Lee Brown Current gig Chief revenue officer, BuzzFeed Previous gig Global head of brand partnerships, Tumblr Age 42 BuzzFeed reportedly made over $100 million in revenue in 2014. How will you sustain that?  Video…

Why BuzzFeed Is So Good at Finding Millennials Online

NewFronts presentation is data-driven, not star-studded

Instead of rolling out celebrities or playing up new series at its NewFronts presentation Monday, BuzzFeed highlighted what it does best—finding millennials online. CEO Jonah Peretti explained that the publication…

Defy Media Skewers NewFronts In the Most Loving Way Possible

Gives it the Honest Trailers treatment

Defy Media's Honest Trailers, which skewers new movies, is turning its brutally frank eye toward the Digital Content NewFronts, where, over the next two weeks, more than 30 media companies…

Vice Returns to Its Action Sports Roots

In Off Day series, athletes explore the stories behind extreme activities

Vice Sports is returning to its extreme sports roots with the appropriately-titled new section Action. "The Action section within Vice Sports encompasses everything we've traditionally done: climbing, surf, snow, cycling, really…

Here's AOL's Playbook for Becoming a Sports Content Leader, but Is It a Winning Strategy?

In a crowded field, digital giant hopes to find and fill a niche

Yannis Pappas, comedian-turned-host of one of AOL's new sports video programs called 2 Point Lead, is sitting in a reception area-turned-makeshift-set in the middle of AOL's New York headquarters. He's…

Why Derek Jeter Traded Pinstripes for Publishing With The Players' Tribune

'It's not built for me. It's built for the athletes'

Derek Jeter hung up his glove last September, ending a legendary 20-season baseball career with the Yankees. He's since embarked on a new path: publisher of The Players' Tribune, a…

Check Out These Photos From the 2015 FX Upfront

Beer and bowling mix at star-studded event

Call it bowling for ad dollars. FX held its 2015 upfront event at Lucky Strike Lanes in New York Wednesday night. For the sixth year in a row the 21st Century…

Your Favorite Adult Swim Cartoons Are Coming To Hulu

Turner Broadcasting agrees to multi-year deal with video platform

Clear your calendars, and get your binge watching attire ready: Hulu is getting a slew of programming from Turner's Cartoon Network, Adult Swim, TNT and TBS networks exclusively.  Starting on May…

Check Out These Photos From the 2015 MTV Upfront

Frankie Grande, Bella Thorne, Tyler Posey, Jessie J and more highlight presentation

New York's Beacon Theater hosted the 2015 MTV upfront presentation for advertisers. The Viacom network unveiled eight new shows with another 85 in development.

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