Michelle Castillo | Adweek Michelle Castillo | Adweek
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Michelle Castillo
Eater’s Redesign Is a Test For Vox Media’s Chorus Platform Can CMS allow food brand to take the next step?

If you're heading to Eater and notice something a little different, it's because the nine-year-old website got a facelift on Monday. The new look is the culmination of editorial improvements and…

September 22, 2014, 4:16 PM EDT

Brand Publishers Are Ditching Facebook in Favor of Microsites They want to own their data, content

Brand publishers are more aware that they’re really just renting social media space on Facebook and are moving resources away from the social network. One agency said its clients are pulling…

September 22, 2014, 10:02 AM EDT

Shonda Rhimes Addresses Being Mischaracterized as an 'Angry Black Woman' Calls out The New York Times on social

Shonda Rhimes is calling out The New York Times for an article that suggested the Grey's Anatomy creator is an "angry black woman," and that she's taking advantage of the stereotype to fuel…

September 19, 2014, 5:11 PM EDT

Lenovo Not Afraid to Make Fun of Itself in Native Content Targets niche Onion, Reddit audiences with web series

Most computer tech companies don't want to damage their products, yet Lenovo is asking consumers to imagine creative ways to destroy its laptops.  It partnered with Onion Labs, the satirical newspaper's…

September 19, 2014, 2:12 PM EDT

Joan Rivers Touts iPhone 6 From Beyond the Grave What an unusual Facebook marketing snafu

While many people are struggling to get their hands on an iPhone 6, it seems comedian Joan Rivers was able to posthumously acquire one of the desired devices. The funny…

September 19, 2014, 1:19 PM EDT

Are These YouTube Stars Coming to a Theater Near You? The Smosh Movie strikes worldwide distribution deal with Lionsgate

Lionsgate is betting big on YouTubers and will help distribute the upcoming film, The Smosh Movie, giving a dirt world boost to some popular online stars. For those unfamiliar with the…

September 18, 2014, 4:12 PM EDT

How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Blake Griffin Slams Poetry, Not Basketballs, for Vizio We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by…

September 16, 2014, 4:25 PM EDT

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

September 16, 2014, 3:02 PM EDT

Should Bloggers Trust This Service More Than Their Own Intuition? InboundWriter helps editors find clickable story ideas

Usually writers and editors depend on their wealth of knowledge and instincts when it comes to picking what to write about. InboundWriter, however, believes that the fine art of story…

September 15, 2014, 3:51 PM EDT

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