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Michelle Castillo
Five Reasons Why Sony Should Still Release 'The Interview' Online No theaters, no problem for this Seth Rogen and James Franco flick

While many people were expecting The Interview to be the goofball stoner comedy of the holiday season, it's turned into a headache for film executives as they struggle to stem…

December 17, 2014, 5:35 PM EST

20 Creepy, Quirky and Funny Sponsored Gifs That Blew Up Tumblr in 2014 Marketers' top entertainment posts, ranked

It's the end of the year, and Tumblr is recapping its top branded entertainment posts of 2014. With the average desktop user spending 14 minutes per visit in October, according…

December 17, 2014, 7:00 AM EST

These Were Tumblr's Top 20 Sponsored Posts of 2014 AT&T scored top engagement, with Axe and Adidas close behind

Since Tumblr first introduced in-stream sponsored posts in Spring 2013, more than 300 paid advertisers have gotten on board. The brand publishers contribute to an ecosystem of content creators and…

December 16, 2014, 7:01 AM EST

Dogs Sniff Out Herpes and Other STIs in This Amusingly Gross Mockumentary Luckily, there's a better way

Next time a dog comes up to you and starts sniffing a little too close, it could be time to panic. He or she might be smelling your sexually transmitted…

December 15, 2014, 2:01 PM EST

Imgur Plans to Dive Into Promoted Posts in 2015 Hires former Pinterest marketer to lead initiative

Imgur doesn't just want to be the online destination for people to look at memes: It wants to be the place brands call home as well. To further appeal to…

December 11, 2014, 7:06 PM EST

How Philips Hooked Young Men With a Choose-Your-Own-Adventure Campaign A guy needs to shave. It could go 1,296 ways

Engaging an audience online—especially the fickle millennial male—can be a tall order. To capture his attention and show off the versatility of the Click & Style electric razor, Philips decided…

December 8, 2014, 1:15 PM EST

Brands Opt For Web Video Shops And Skip Creative Agencies Marketers are going direct to online video specialists for Web campaigns

When Freshpet in September decided it wanted branded content, the pet food purveyor hired ShareAbility, a production house focused solely on producing YouTube videos, instead of going the traditional route…

December 7, 2014, 10:11 PM EST

Here Are This Year's Digital Hot List Winners Instagram, Netflix, TMZ lead 2014's tech roster

December 7, 2014, 8:57 PM EST

Mass Resignations Continue at The New Republic After Management Shakeup Update: 55 staff and contributors out, next issue reportedly delayed

A massive management reorganization at The New Republic has led to widespread staff resignations, with dozens of employees leaving the magazine. At least 35 former TNR staffers and contributors (UPDATE: Now…

December 5, 2014, 12:35 PM EST

FTC: No, Agencies Can't Ask Staffers to Casually Tweet Nice Things About Clients A cautionary tale about disclosure in social media

As brands push their messages through social media platforms like Twitter, the Federal Trade Commission is reminding marketers they need to disclose any bias on their promotional materials—even if they…

December 4, 2014, 1:15 PM EST

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