Michelle Castillo | Adweek Michelle Castillo | Adweek
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Michelle Castillo
BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial

With hits like Purina's Dear Kitten (approaching 14.7 million views), Purina's A Cat's Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear's Awkward…

July 28, 2014, 3:42 PM EDT

Key & Peele Look Back on What Made Their 'Liam Neesons' Spot a Promoted Clip Worth Watching Duo is selective about selling characters for ads

Jokesters Keegan-Michael Key and Jordan Peele—best known for their Comedy Central sketch comedy show Key & Peele—have created several hilarious, over-the-top characters, including super enthusiastic action movie fans The Valets. In…

July 28, 2014, 10:58 AM EDT

Fox Sports Digital Partners With Sporting News Media Will share both content and traffic

Fox Sports Digital and Sporting News Media are teaming up in a bid to take a bigger slice of the online audience. The two companies said Monday that they would partner…

July 28, 2014, 9:49 AM EDT

Zachary Levi hosts a Nerd HQ panel at Petco Park.
Nerd Machine Brings Nerd HQ to San Diego Convention too crowded? Head outdoors

Not all the action in San Diego is taking place in the city's convention center. Just a short walk away at Petco Park, Nerd Machine is hosting Nerd HQ, a…

July 26, 2014, 1:40 PM EDT

Oculus Rift Takes Center Stage at Comic-Con Fantasy-based virtual reality

While you can read about how your favorite characters solved a crisis or watch a movie about a doomsday scenario, there's still something to be said about going through the…

July 25, 2014, 10:22 AM EDT

Weird Al's Comeback Claims Two Spots on Weekly YouTube Top 10 Parodies of Lorde and Pharrell lead Yankovic's viral resurgence

Master satirist Weird Al Yankovic recently came back on people's radars with his grammar-themed Word Crimes, a School House Rock version of Blurred Lines. Now, the singer-songwriter has paired up…

July 24, 2014, 12:11 PM EDT

How 'Honest Trailers' Picks (and Profits From) the Movies It Skewers Parody series is a hit with fans and advertisers alike

Whether it's pointing out the litany of forgettable characters on Game of Thrones or how Queen Elsa of Frozen is really a manic-depressive with god-like powers, Honest Trailers consistently entertains the…

July 23, 2014, 7:21 PM EDT

(As if they needed an introduction): Charlotte, Carrie, Miranda and Samantha
Sex and the City Supercut Shows How Much It Loved Name-Dropping Brands Manolo Blahnik. Manolo Blahnik. Manolo. Blahnik!

Sex and the City's leading ladies—Carrie, Samantha, Miranda and Charlotte—turned everything from Manolo heels to sex swings into household names during the series' run on HBO. To show the women's love…

July 23, 2014, 10:42 AM EDT

YouTube makeup maven Michelle Phan
Michelle Phan Sued Over Music Rights: How Will Brands and Influencers React? Legal battle highlights increased scrutiny on popular content creators

Makeup guru Michelle Phan, one of YouTube's most popular publishers with over 6.7 million subscribers, may have the vast influence that can give brands the exposure they crave. But that…

July 22, 2014, 12:28 PM EDT

Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram Episodic content, 15 seconds at a time

Don’t head to YouTube to check out Adidas' latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the…

July 21, 2014, 4:44 PM EDT

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