Michelle Castillo | Adweek Michelle Castillo | Adweek
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Michelle Castillo
HP Celebrates Human Hands in This Ad for Its Wild New 3-D Touch Computer Sprout blends virtual and physical

We rely on our hands to get us through our various daily projects, whether it's typing on a computer, creating works of art or instructing others to follow a plan.…

October 29, 2014, 2:29 PM EDT

The New World Cup Logo Has People Scratching Their Heads What is it, anyway?

FIFA unveiled the logo for the 2018 World Cup on Tuesday (see image above). The games, which will be held in 11 different host cities in Russia, will kick off…

October 28, 2014, 6:07 PM EDT

How HP Turned 6-Second Vines Into a 30-Second TV Ad Brands are repurposing social media, memes into multi-platform campaigns

Brands are constantly seeking creative methods to make their pricey campaigns pay off in more ways than one. But computer giant HP hit the jackpot by turning its Vine campaign…

October 27, 2014, 12:01 AM EDT

Ello Assures It Won't Sell Ads (But That Doesn't Mean It Won't Make Money) 11-week old social network turns into public benefit corporation

Buzzy social network Ello—which prides itself on the fact that it doesn't sell ads or user data—reiterated its dedication to the cause on Thursday. In an email to users, the site's…

October 24, 2014, 4:36 PM EDT

Buffalo Bills Combine Social Media and Fantasy Football to Find New Fans Tech helps the team market outside their region

In early October, the Buffalo Bills and Independent Health issued a six-week competitive diet and exercise challenge for the football team's fans. Housed on a custom SparkPeople website, the contest…

October 24, 2014, 7:00 AM EDT

What Is Snoop Dogg Going to Do With Reddit? Marketing himself on 'the front page of the Internet'

In early October, it was revealed that Snoop Dogg—alongside other investors such as Andreessen Horowitz, Sequoia Capital, Peter Thiel, Ron Conway and Jared Leto—purchased a portion of Reddit through a…

October 22, 2014, 4:02 PM EDT

XoJane Moves to TypePad Creators' Newest Platform: Will Traffic Follow? Opens door for more publications to come on board

Four years and $50 million later, SAY Media believes its internally developed content management system (CMS) Tempest is ready for prime time. The company migrated its largest site, xoJane, to…

October 21, 2014, 2:32 PM EDT

Top 10 Web Series Videos: Professional Vine Twerker Says She Makes 6 Figures Teacher turned social media dance star

Don't tell Jessica Vanessa the twerking craze is over. The 22-year-old Vine star recently revealed on Barcroft TV that she makes six figures through her twerking videos and sponsored appearances. Vanessa…

October 21, 2014, 6:02 AM EDT

Buzzfeed chief business operations officer Eric Harris
BuzzFeed to Retain Seat Among IAB's Advertising Elite Blog-born publishers gain clout

BuzzFeed is back at the digital advertising adult dinner table. On Monday, the company announced in an internal memo that Eric Harris will become chief business operations officer and also…

October 20, 2014, 3:16 PM EDT

AOL’s Bob Lord Says the Yahoo Rumor 'Validates That We Have a Good Strategy' Platforms chief believes multi-touch attribution can go beyond click analytics

When AOL Platforms global CEO Bob Lord started at the company 13 months ago, 3 percent of its ad revenue came from programmatic buys. It's now at 34 percent, with 45…

October 16, 2014, 4:14 PM EDT

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