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Michelle Castillo
With 60% of Traffic Coming From Mobile, The Knot Redesigns for the Millennial Wedding More room for brand partners, from Invisalign to insurance

XO Group's The Knot—which reportedly has helped plan 25 million weddings—has reached its own big day. The popular wedding-planing hub relaunched its site late Tuesday night, with the goal of…

March 4, 2015, 9:39 AM EST

What This Online News Program Learned From Making a Facebook-First Show Why The Young Turks is focusing on the platform

The Young Turks is one of YouTube's top online news networks, with more than 1.7 billion lifetime views. Now, it believes it can crack the news formula for Facebook videos,…

March 2, 2015, 2:30 PM EST

Elle Uses Virtual Reality to Share Fashion Up Close VR 'brings the consumer into that world'

There are few front row seats during fashion shows, but Elle—with the aid of virtual reality—wants to extend the opportunity to see the shows up close. The Hearst magazine is partnering with 7…

March 2, 2015, 8:00 AM EST

Cake Decorating Brand Bakes Up a Partnership With YouTube Star Rosanna Pansino To reach young women, Wilton moves from classroom to Web

The cake decorating company Wilton has always been about creators, inspiring everyday bakers with TV programs and in-store lessons. Now, the 85-year-old cake decorating brand is using online influencers to reach…

February 27, 2015, 3:29 PM EST

Should It Matter If YouTube's Massively Popular Disney Collector Used to Make Porn? Parents (including porn stars) say probably not

If you have a young child who watches YouTube videos, chances are you've stumbled across YouTube's Disney Collector, the mysterious woman who spends 10 to 15 minutes unboxing toys. Despite never…

February 26, 2015, 11:53 AM EST

This New Website Wants to Be an Etsy for Artists One-week-old Ziibra already has JetBlue cherry-picking its creative work

Can Ziibra be to artists what Etsy is to artisans? Indeed, Ziibra, which launched last week, wants to be the destination for painters, musicians and designers to promote and sell their…

February 26, 2015, 7:00 AM EST

SNL's Vanessa Bayer Gives Sound Advice for Hyundai IFC-licensed Web series pokes fun at native ads

Vanessa Bayer, the Saturday Night Live actress famously known for her impressions of Miley Cyrus, is teaming up with Hyundai to impart some unnecessary advice to musicians. In her Web series…

February 24, 2015, 12:43 PM EST

Emerging Cable Network WGN America Looks to Cast Its Spell Over SXSW Film Longtime superstation builds on momentum of Salem

On March 13, WGN America and its original series Salem will turn the official SXSW Film opening party into a "witches' playground," complete with fortune tellers, aerial dancers and other…

February 24, 2015, 10:11 AM EST

Lady Gaga Won the Oscars on Twitter Sound of Music performance was the most tweeted moment

Lady Gaga's medley of songs from The Sound of Music during the Oscars didn't only amaze audiences, it ignited Twitter chatter. According to data from Twitter, the singer's performance was…

February 23, 2015, 11:07 AM EST

Emotional and Effective, Upworthy's Native Ads Have Brought in More Than $10 Million for the Site Starbucks joins growing list of brand partners

When Starbucks wanted to share the uplifting story of how its local events helped a deaf woman discover a large, supportive community, the coffee chain turned to a somewhat obvious…

February 20, 2015, 9:02 AM EST

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