Michelle Castillo | Adweek Michelle Castillo | Adweek
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Michelle Castillo
How Pandora Mined Data to Create Lexus-Backed Concert Series Finding crowd-pleasers for Southern California millennial audience

Pandora wants to guarantee that marketers will have a die-hard audience at its branded concerts—and it's leveraging its user data to back that promise. The streaming music radio service is partnering…

September 17, 2014, 10:34 AM EDT

Blake Griffin Slams Poetry, Not Basketballs, for Vizio We'll sit here with our judging eye in this dark corner

Slam poetry nights can be awkward, but Los Angeles Clippers star Blake Griffin makes it look easy—his specialty in any environment—in a new series of videos for Vizio. The ads, by…

September 16, 2014, 4:25 PM EDT

Top 10 Web Series Videos: Buzzfeed Imagines Disney Dating Disasters No need to wait for your prince to come

Fairy tale relationships may seem perfect—after all, they're made for the movies. But Buzzfeed believes dating one of Disney's leading men in real life would be far from picture perfect. Without Tinkerbell's…

September 16, 2014, 3:02 PM EDT

Should Bloggers Trust This Service More Than Their Own Intuition? InboundWriter helps editors find clickable story ideas

Usually writers and editors depend on their wealth of knowledge and instincts when it comes to picking what to write about. InboundWriter, however, believes that the fine art of story…

September 15, 2014, 3:51 PM EDT

Has the NFL Ever Gotten Off to a Worse Start? Ray Rice, Adrian Peterson cases fuel nightmares for the league's brand

It's only the second week for the sports media powerhouse that is the National Football League, but pro football has already topped headlines for all the wrong reasons. On Friday afternoon,…

September 12, 2014, 6:21 PM EDT

Connor Franta Forges Ahead in Solo Career Former O2L member talks about life after supergroup

A little over two months after leaving YouTube supergroup O2L, vlogger Connor Franta seems to have found solid footing is his solo career. Tomorrow, he'll be co-headlining Fullscreen's Intour in Pasadena,…

September 12, 2014, 4:05 PM EDT

Burger King Japan Comes Out With the Blackest Black Burger Yet Hello darkness, my old friend

Want a burger to match your soul? Burger King Japan's black burgers may fit the bill. The Kuro Burger—translation, "black burger"—and deluxe sibling the Kuro Diamond Burger don dark trimmings, including…

September 12, 2014, 2:28 PM EDT

Johnnie Walker Pours Into Tech With HuffPost Live Sponsorship Alcohol brand wants to embody pioneering spirit

Alcohol and technology may not seem like two topics that naturally fit together (at least in terms of ad partnerships), but Johnnie Walker is investing heavily in sponsored content that…

September 12, 2014, 8:00 AM EDT

Top 10 Web Series Videos: One Actor's Heart-Stopping Pranks Scare Up Views SA Wardega's mutant spider-dog wins the week

Halloween is more than a month away, but SA Wardega scored big on the viral charts this week by unleashing a mutant spider-dog on unsuspecting people. The Polish actor, director and…

September 11, 2014, 3:30 PM EDT

Could Minecraft Become Microsoft's Next Halo? Tech giant expected to buy game maker for $2B

If the rumors are true, Microsoft Corp.'s move to purchase Minecraft could position the popular video game as the next big entertainment franchise. Several outlets reported that the Redmond, Washington-based tech…

September 10, 2014, 6:00 PM EDT

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