Michelle Castillo | Adweek Michelle Castillo | Adweek
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Michelle Castillo
About.com Gets Into Native Advertising Site hopes to engage readers with redesign

After years of being one the most-sought out sites for advice online, About.com is changing its look for the first time in a decade to help it reach the modern…

September 2, 2014, 2:51 PM EDT

CBS Exec Steve Capus Discusses the Evolution of the Evening News With online and mobile, broadcast is no longer the endgame

Specs Who Steve Capus New gig Executive editor, CBS News;executive producer, CBS Evening News Old gig President, NBC News;executive producer, NBC Nightly News Age 50 Twitter @SteveCapus Photo: Alfred Maskeroni What insider knowledge are your bringing to your…

August 31, 2014, 7:09 PM EDT

Social Activism Becomes a Thing for Brands, Thanks to the Ice Bucket Challenge Dr. Martens, Rookie Magazine latest to add hashtag campaigns

Social activism reached a tipping point this summer with the ALS Association’s unstoppable Ice Bucket Challenge, which to date has raised nearly $100 million while soaking millions more. In the latest…

August 31, 2014, 7:08 PM EDT

Instagram Users Like NASA’s Worldly View Time lapse video shows the Earth turning from space

NASA's Earth-to-audience message on its Instagram page is leading governmental agency efforts to reach online viewers this week. The aeronautics and aerospace research group's time lapse video of our planet was…

August 29, 2014, 5:03 PM EDT

A&E Buys 10% of Vice For $250 Million Values millennial-oriented publisher at $2.5 billion

Vice has sold 10 percent of its company to A&E Networks for $250 million, a Vice representative confirmed to Adweek on Friday.  The terms of the deal gives the millennial-oriented publication…

August 29, 2014, 5:00 PM EDT

With Nearly 3 Billion Views, the Enigmatic 'DisneyCollector' Fascinates Children on YouTube Unboxing videos go massively viral

This week's most viewed Web series video isn't a song, dance, skit or prank. It's a simple unboxing video of the Play Dough Sparkle set featuring the Disney Princesses, uploaded…

August 29, 2014, 12:55 PM EDT

Google's Project Wing drone
Google's Project Wing Is Developing Delivery Drones Cooking up devices in its secretive laboratories

It's a bird, it's a plane, it's a Google drone? The Silicon Valley-based research laboratory, Google X, announced on Thursday that it is looking into developing the pilot-less flying devices.…

August 28, 2014, 6:59 PM EDT

ESPN Thinks Women Need 'Relationship-Based Rankings' to Grasp Fantasy Football Top athletes are labeled 'marriage material'

ESPN thinks Fantasy Football is too complicated for the female brain to understand, so it's simplifying the stats into terms women will comprehend by posting "relationship-based rankings." An article on ESPNW—the…

August 28, 2014, 6:41 PM EDT

Vice’s Director of Global Marketing Jonathan Hunt Heads to Vox Will help company expand

Jonathan Hunt, who led Vice's global marketing efforts, is leaving his post to help Vox Media expand as its global vp for marketing and partnerships. Hunt asserted that he still believes…

August 28, 2014, 11:31 AM EDT

One of the dolls created by two female engineers Mic is highlighting in a series
Mic Forgoes Banners for Native Advertising Announces Cole Haan, Cadillac as first content partners

Millennial-targeted Mic believes that if you want to reach young people, you have to use methods they'll pay attention to. To them, it means skipping banner and other traditional display…

August 26, 2014, 10:53 AM EDT

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