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Michelle Castillo

How a Twitter Account Turned Into a $500,000 a Year Business

UberFacts sponsored links bring in bank

Kris Sanchez always had a hobby of looking up random trivia, or as he put it "the most unimportant things you'll ever need to know." In 2011, he began experimenting…

How Virtual Reality Could Revolutionize Ads in the Sports Industry

Putting eyeballs on your digital billboards

From front row views during fashion week runways to 360-degree city tours, virtual reality is revolutionizing the way consumers experience video content. And, thanks to die-hard fans who can't get…

Bombay Sapphire’s App Makes Custom Tonics For Your Gin

Experiential marketing meets cocktail hour

As the popularity of celebrity mixologists and bespoke cocktails grows, Bombay Sapphire wants consumers to make the gin and tonic their drink of choice. To encourage more drinkers to pick…

Snapchat Debuts Video Ads for 2 Cents a View

Publishers like Daily Mail are standing by to make your content

Snapchat wants companies to know its not just for millennials: Advertisers can find a home there as well. At the Daily Mail/Elite Daily Digital Content NewFronts presentation Thursday, the platform…

Pilates Trainer Explains Why She Photoshopped Her 'Perfect Body' in Viral Video

Part of a Smashbox initiative

Online commenters can be unusually cruel, especially since they can remain anonymous, hiding behind their computer screens. No one knows that better than Pilates trainer Cassey Ho, who is behind…

Whistle Sports Pitches Its New Stars for the Millennial Generation

Building a sports network not for but with millennials

While other multi-channel networks tout their creators' deep connection with their audiences through personal vlogging or comedy skits full of millennial humor, Whistle Sports believes it can resonate in a…

Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel…

Defy Media Shows Off Its Small Yet Mighty Presence

Digital production house says its videos snag 500 million monthly views

Online production house Defy Media might not have as many creators on its roster as multi-channel networks do, but it wants advertisers to know it has just as much reach and resonance…

Machinima Is Ready to Own the Comic and Gamer Audience

Unveils super slate of fan-based content

When it comes to digital content for die-hard millennial fans of gaming, comics and other geek-out subjects, Machinima is one of the top purveyors in the space. However, even though it…

Machinima Renews Online Reality Series AFK for a 4th Season

Travel competition shows the genre isn't dead—at least not online

Reality TV might not be as hot as it used to be, but Machinima is still seeing success with the genre online. The multi-channel network has renewed travel competition Away From…

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