Collective Digital Studio Lets Talent Do The Talking

'This is the power of influencer-based marketing'

When brands buy native content, they want to know the mindset of the influencers. So, to convince advertisers to devote part of their budgets to Collective Digital Studio, the multi-channel network invited some of its top influencers — its creators — to share the stage at its first Digital Content NewFront presentation in New York.

The Tuesday event—hosted by comedy duo Rhett McLaughlin and Charles Lincoln "Link" Neal III (better known as Rhett and Link)—introduced a handful of the company's talent to advertisers and let them make their appeals without getting too preachy.

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