Michael Applebaum


Changing the way a brand or product is marketed

  Leslie Berland American Express   Social media is proving to be a game changer for American Express, not just as a marketing tool, but as a viable way to grow its business. Just…

The Connected Fan

Today's sports stadiums are wired for a better fan experience to "compete with the couch"

The Barclays Center, the brand-new billion-dollar home of the NBA’s Brooklyn Nets, is all about creating a high-tech experience for fans. It’s full of tricked-out features to make it easy…

The Innovators

Andre Woolery, Remen Wong, Shane Santiago

  Andre Woolery Digital Synthesis Director | kbs+ The Media Kitchen   Don’t tell Andre Woolery to stick to his day job. As digital synthesis director at kbs+ The Media Kitchen, Woolery can be found,…

MVP (Most Valuable Partnership)

Fleishman-Hillard & Open Channels Goup

  Fleishman-Hillard & Open Channels Group   Three years ago, Fleishman-Hillard International Communications wanted to increase the diversity of its team managing the AT&T business and also sought to identify smaller, minority-owed businesses…

Mobile Magnetism

How smartphones are pulling consumers through the path to purchase

People don’t go shopping alone anymore. They head out to the store accompanied by a savvy companion who can tell them everything they need to know about products and prices. The…

SheKnows Content Is Queen

Lifestyle site and sister brands connect 23 million women

Three moms and a dad founded in 1999 on the premise that the Web would play a vital role in women’s lives. The dad, Kyle Cox, was among the…

Beyond the Top Tier

BMX? Bull riding? Mudding marathons? A growing number of brands are turning to niche sports to boost their sponsorship ROI

Until recently, most marketers probably had never heard the name Tough Mudder. But when Under Armour signed a multi-year sponsorship with the military-style endurance challenge series in late 2011, a…

Competitor Group Goes the Distance

Finding opportunities in marathons, triathlons and endurance sports

The endurance sports industry is a veritable bastion of marketing opportunity. Last year, 15 million people in the U.S. competed in some type of running or triathlon event and countless…

Social ROI Uncovered

Efficient Frontier’s digital marketing solutions help provide insight into cross-channel interactions

As the social marketing conversation shifts from pure experimentation to value extraction, the demand for social analytics and metrics to measure and optimize marketing investments has significantly increased. “Marketers have to…

PointRoll’s Inspired Execution

Driving performance by balancing algorithms and creative

Using an array of data aggregation techniques, targeting methods and digital ad technologies, an automaker can deploy mobile ads on Pandora that tailor vehicle offers to consumers with specific music…