Pita Portrays Hartford as 'Rising Star'

BOSTON Is Hartford the new Baltimore? The state of Connecticut certainly hopes so, investing a total of $2.75 billion in public and private funds for an economic revival project that aims to transform the sterile insurance capital into a bustling downtown packed with commercial retail stores and residential housing.

With much of the new construction in development, the rebirth is still a work in progress. But the rebranding has already begun.

The Hartford Image Project, a consortium of 13 state and local civic organizations, has undertaken an integrated marketing campaign and unveiled a new logo that dubs Hartford, home to the Mark Twain House, “New England’s Rising Star.”