A Matter Of Timing

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In the past year, many leading marketers stepped up their presence on the Internet. Visa blanketed the Web with rich media ads as a major component of “Life Takes Visa,” its first new brand campaign in 20 years. IBM launched an online campaign for two new B2B platforms, “What Makes You Special?” and “Take Back Control,” seeking to reinforce its image as a technology innovator.

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