NEW YORK U.K. branded entertainment shop B6 Integrated Entertainment is ramping up its stateside business with a dedicated New York presence. As part of its global game plan, the Havas…
NEW YORK Do the math. With roughly two-thirds of adult mobile users able to create and share pictures and video, and the popularity of such devices on the rise, it…
NEW YORK For AOL, the push into long-form programming has taken on a new reality via a Web site called AOL True Stories. The newly launched property offers documentary films…
NEW YORK The latest Hollywood marriage is between two branded entertainment companies seeking to develop sponsored programs for mobile consumers worldwide.Meteor Worldwide is launching a mobile content delivery company and…
Mochi Media, which tracks Web gaming traffic, has established the first advertising network to offer dynamically inserted ads in free online games.The service, MochiAds, is giving advertisers access to the…
NEW YORK In an age of digital media overkill, guerilla marketing has a new-fangled communications channel made of flesh and blood.Its name is RepNation Consumer Powered Media, a company that…
NEW YORK Who wants a talking avatar as their ringtone?InPhonic, an e-tailer of wireless products and services, is betting that the answer is "U-Doo," its name for a social networking…
NEW YORK Sling Media has enlisted two seasoned executives to help broaden the company's digital entertainment offering.The execs, Jason Hirschhorn and Benjamin White, become president and CCO, respectively, of Sling…
NEW YORK Flippies, a maker of custom flip books, has created a virtual Museum of Flip Animation on Second Life as part of a promotional campaign to revive the pre-cinema…
NEW YORK The latest salvo from backers of the Blu-ray high-definition DVD format takes the form of a 30-second HD spot launched as the holiday shopping season gets under way.Backing…
