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Kenneth Hein
CBS Sports, LG Link Up for NCAA Deal

LG Electronics USA today announced that it had inked a deal to become an official NCAA corporate sponsor. Under the terms of the agreement with the NCAA and CBS Sports,…

September 23, 2009, 12:00 AM EDT

LG Electronics Teams Up With NCAA

NEW YORK LG Electronics USA today inked a deal to become an official NCAA corporate sponsor. Under the terms of the agreement with the NCAA and CBS Sports, LG will…

September 23, 2009, 12:00 AM EDT

LG Electronics Teams Up With NCAA

LG Electronics USA today inked a deal to become an official NCAA corporate sponsor. Under the terms of the agreement with the NCAA and CBS Sports, LG will have exclusive…

September 23, 2009, 12:00 AM EDT

NFL, Visa Strike Five-Year Deal

Visa announced today that it has signed on as the exclusive payment service sponsor of the National Football League for the next five years. Under the terms of the agreement,…

September 22, 2009, 12:00 AM EDT

Visa Suits Up With NFL for Five More Years

Visa announced today that it has signed on as the exclusive payment service sponsor of the National Football League for the next five years. Under the terms of the agreement,…

September 22, 2009, 12:00 AM EDT

Beam Names Kevin George Global CMO

NEW YORK After 13 years at Unilever, Kevin George is returning to the spirits industry in the role of senior vice president and global chief marketing officer at Beam Global…

September 21, 2009, 12:00 AM EDT

Pepsi Program Targets African-American Moms

Pepsi is targeting a somewhat overlooked demographic—African-American moms—with a digital community where such consumers will be asked to share personal and inspirational thoughts. The effort, promoted across various media with…

September 19, 2009, 12:00 AM EDT

Birds Eye Selects Spark Communications

Birds Eye Foods has tapped Spark Communications to handle U.S. media strategy and planning chores for its diverse array of brands. Spark, a media agency division within the Starcom MediaVest…

September 18, 2009, 12:00 AM EDT

Birds Eye Selects Spark

NEW YORK Birds Eye Foods has tapped Spark Communications to handle U.S. media strategy and planning chores for its diverse array of brands. Spark, a media agency division within the…

September 18, 2009, 12:00 AM EDT

1800 Tequila Taps 'Sopranos' Star

NEW YORK 1800 Tequila is taking direct aim at Patron and the man behind the trigger is Michael Imperioli from The Sopranos. Proximo Spirits this week launched a $15 million…

September 15, 2009, 12:00 AM EDT

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