Last summer at the Cannes Lions, PHD U.S. CEO Andrew McLean was talking with Tom Reichert, department head of the University of Georgia’s advertising and public relations program, about the difficulty of recruiting talent.
Horizon Media has added yet another member to its senior management team. On Thursday, the media agency announced that it has hired Megan Riley as associate managing director, a new position.
GroupM has expanded its leadership team with a new senior management position. On Thursday, WPP's media arm announced that it had named Dominic Proctor president of GroupM.
MagnaGlobal updated its 2012 U.S. advertising forecast, predicting a 4 percent uptick in year-over-year advertising revenue thanks to the quadrennial effect of political and Summer Olympic-related advertising.
Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media operations. The $3 billion GM account puts Carat at the helm of all GM global planning and buying duties for consumer-facing media, which includes broadcast, digital and social media.
It was a match made in media heaven. In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen, CEO of OMD U.S., realized that his agency had finally, as he puts it, “gotten the casting correct.”
MediaCom has expanded its domestic leadership team. The WPP media agency announced today that it has tapped Sasha Savic to serve as CEO of MediaCom USA. This is a new position at the company and Savic will begin his duties in early spring.
In the midst of Hollywood awards season, IPG's media agency Initiative will be working with an Academy Award-winning client. Initiative has announced that it will be the media agency of record for film company Roadside Attractions. Beginning February 1, Initiative will oversee all media planning, buying and digital marketing operations for Roadside.
Havas Media continues to expand in the APAC region. The company announced that it has acquired a majority stake in Snapworx Mobile Inc., the mobile marketing unit associated with one of the Philippines’ largest digital marketing agencies.