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It was a match made in media heaven.
In January of last year, OMD was in its last pitch meeting in Los Angeles with top dating site eHarmony when Alan Cohen, CEO of OMD U.S., realized that his agency had finally, as he puts it, “gotten the casting correct.”
After an enormous effort to reorganize and launch new units, OMD’s architecture, with just the right mix of analytics and innovation, was at last clicking—and turned out to help win the eHarmony account.
“It all came together in that room at that moment, and then every time we pitched last year, it had the same feeling,” recalls Cohen.
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