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Carat has kicked off 2012 with a much anticipated win. On Tuesday, General Motors announced that it had selected Carat, a part of Aegis Media, to handle its global media operations.
The $3 billion GM account puts Carat at the helm of all GM global planning and buying duties for consumer-facing media, which includes broadcast, digital and social media.
“We wanted a media agency partner with the sophistication to leverage global marketing opportunities,” said Joel Ewanick, GM's global chief marketing officer, in a statement.
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