NEW YORK Nissan said it is launching a slate of TV, print and outdoor ads starting this week to promote its new 2005 Xterra.Nissan launched print and TV teasers this…
With sales of its entry-level sports car slipping, Porsche is attempting to reinvigorate interest in a redesigned Boxster with efforts that include a TV spot from Carmichael Lynch breaking today."Porsche…
NEW YORK LG Appliances will launch a campaign in March setting the tone for its debut as a full-line kitchen appliance maker with a new series of dishwashers and expanded…
NEW YORK Mitsubishi Motors North America said it has lured David Schembri from Mercedes-Benz to fill a new position, evp of sales and marketing. Schembri, most recently vp of most…
NEW YORK Ford Motor Co. said it has appointed Mary Lou Quesnell marketing communications manager at its namesake Ford division. Quesnell, who has been with the company for 20 years,…
NEW YORK Ford Motor Co. has pulled a spot from the upcoming Super Bowl telecast, apparently as a result of pressure from a special-interest group that found it offensive to…
NEW YORK Cadillac has lined up John Travolta and others in the cast of MGM's upcoming feature Be Cool, to promote its sponsorship of Super Bowl XXXIX and support sales…
Last week started badly enough for Mitsubishi Motors North America, with key dealer-council members threatening to revolt over the decision to put the besieged car maker's $200 million creative account…
NEW YORK C.J. Fraleigh is leaving General Motors, effective immediately, to become chief customer and sales marketing officer at Sara Lee.Fraleigh, 41, GM's former executive director of advertising and corporate…
Piaggio USA, the U.S. arm of the Italian maker of Piaggio and Vespa scooters, is seeking an agency for its nascent national creative account, sources said. Piaggio, with a U.S.…
