John Tejada | Adweek John Tejada | Adweek
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John Tejada

In the midst of a super-charged patriotic week—between the USA's World Cup game yesterday and Independence Day on Friday—Adweek wanted to ask people a few questions about American brands. So we descended on a landmark New York gathering place, Union Square, to find out how Americans feel about their native brands—and if they even know them. 

What's the last advertising slogan you remember?

Getting people to watch videos online is difficult. After all, there's no exact science. Or is there? Electronic dance violinist Lindsey Stirling has it figured out, and now everyone is taking notice.

How would you describe your personal style? Swamp ocean princess, or are you very, very basic? It turns out that describing your style may be more challenging than you think, as we discovered in Brooklyn this week.

Quirky Is Telling the World Just How Unimportant Its CEO Is It's all about the inventors

At the moment, you may not know who or what Quirky is—but you will soon. Founded in 2009 by Ben Kaufman, Quirky is a company that helps bring people's inventions to…

May 30, 2014, 12:54 PM EDT

These Sharks Are the OGs of Venice Beach Zambezi aims to turn consumers into fans

Specs Who Brian Ford (l.), co-founder, ecd, and Chris Raih, co-founder, managing director What Full-service creative agency Where Venice, Calif. What if not all sharks live in the water? A block east of the…

May 15, 2014, 6:52 AM EDT

This New York Anti-Agency Helps Clients Like HP Do Good in the World Also has worked for the Clinton Global Initiative

Specs Who (From left) Sean Donovan, strategy director; Jeff Smith, chief innovation officer; Rob Holzer, co-founder and CEO; and Nancy Elder, co-founder and chief strategy officer What Creative agency Where New York Societal change…

April 23, 2014, 9:52 PM EDT

The Wackiest Sports Endorsements Ever Weird jock-brand mashups

Marketers have long banked on the star power of pro athletes to sell stuff. Here, some of the weirdest jock-brand mashups of all time. Muhammad Ali for d-Con In 1980, “The…

January 29, 2014, 6:18 AM EST

The Legendary George Lois Works With His Son and Grandson Good Karma Creative is boosting little-known brands

Specs Who Creative director George Lois, flanked by grandson George (l.), producer, and son Luke, managing director What Full-service creative agency Where New York If pedigree counts in the ad world, not many shops…

November 14, 2013, 3:57 AM EST

Miley: Textbook Case of the Inevitable Teen Star Rebrand Reaching for a more mature audience

Jimmy Fallon and the Roots join Cyrus for an a capella version of 'We Cant Stop.' Like it or not, Hannah Montana is dead and gone. For better or worse, fans…

October 10, 2013, 3:23 PM EDT

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