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Joan Voight
Brands Are Eager to Partner With Cirque du Soleil It's a balancing act

Some would argue that advertising has always been essentially a three-ring circus. And now Cirque du Soleil, home to lavish spectacles that are today’s version of the traveling big top,…

June 9, 2013, 11:20 PM EDT

Will Whole Foods Dilute the Brand With a Lower Cost Chain? Pilot stores in Detroit, New Orleans, Chicago

Whole Foods Market, the upscale purveyor of organic and local food, is opening a new store in economically struggling Detroit June 5 as part of its repositioning as a go-to…

June 3, 2013, 10:03 PM EDT

In a Campaign for Business Travelers, Westin Gives Nurses Free Stay CEOs need leisure too

Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed…

April 7, 2013, 11:17 PM EDT

Big Beer Brands Are Fooling Us With Their Crafty Looks Indie brewers want transparency

It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…

March 31, 2013, 9:43 PM EDT

Union Bank Looks to Build Trust, and Retail Business Regional player turns to Angelou, Olmos to voice first marketing campaign

Union Bank, a regional player with national ambitions, is partnering with famous humanitarians such as poet Maya Angelou to address consumers’ frustrations with large financial institutions. The 150-year-old San Francisco-based bank,…

February 11, 2013, 4:07 PM EST

Where Brands Go to be Born Again Citi, AmEx, AT&T and others are tapping into the entrepreneurial talent in Palo Alto, Calif.

Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…

February 4, 2013, 3:55 AM EST

Avis, Zipcar Deal Meets Marketing Challenges Word-of-mouth essential to car-sharing business model

For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…

January 15, 2013, 6:04 AM EST

Marriott Chain Adds Some Local Flavor Renaissance Hotels goes native, using neighborhood tipsters to boost its online concierge service

Is Marriott’s Renaissance Hotels trying to be the next Yelp? To increase its social quotient, the hotel chain is letting locals participate in its Navigator program, Renaissance’s take on the…

January 8, 2013, 6:09 AM EST

Ford’s Crystal Ball Predicts Disruption Automaker releases internal report looking at effects of Zipcar, bikes and Gen Y carpooling

In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…

December 12, 2012, 4:12 PM EST

No Liftoff (Yet) for Launchpad Splashy Red Bull crowdsourced marketing stunt starts strong, then goes radio silent

Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…

December 11, 2012, 6:14 AM EST

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