Westin Hotels thinks that what really inspires a globe-trotting executive is not the CEO of an even bigger company or even a cool trendsetter. Rather, it is, say, an overwhelmed…
It’s a lazy Saturday afternoon, and here we sit in a Whole Foods quaffing pints of creamy craft beer—Old No. 38 Stout from North Coast Brewing in Fort Bragg, Calif.,…
Union Bank, a regional player with national ambitions, is partnering with famous humanitarians such as poet Maya Angelou to address consumers’ frustrations with large financial institutions. The 150-year-old San Francisco-based bank,…
Orange, apparently, is the real color of money. In the Silicon Valley town of Palo Alto, Calif., within blocks of where Facebook and Google grew up, Citi’s chief innovation officer Deborah…
For established corporate brands like Avis, buying a trendy “sharing economy” business like Zipcar is akin to gaining custody of an unruly child. Sharing companies build their brands on a…
Is Marriott’s Renaissance Hotels trying to be the next Yelp? To increase its social quotient, the hotel chain is letting locals participate in its Navigator program, Renaissance’s take on the…
In a bid to burnish its reputation as a forward-thinking brand, Ford has released a 74-page internal consumer trends report for 2013 that forecasts major disruptions among numerous industries, including…
Red Bull just gambled (and won big time) on backing daredevil Felix Baumgartner’s supersonic sky dive on YouTube, but a crowdsourcing stunt may prove to be a more daunting challenge. Red…
Coca-Cola seems to be taking the soda and obesity debate to heart. The latest salvo: an online tool that reveals how much time you have to spend walking, washing windows…
SAN FRANCISCO You'll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly…
