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Joan Voight
Emirates Is the World's Most Glamorous Airline The American-bound carrier has rivals feeling turbulence

By now, we’ve all seen the ads and read the glowing magazine profiles about the world’s most luxurious airline, Dubai-based Emirates: the flat beds in private quarters, the lobster and…

October 12, 2014, 9:05 PM EDT

David Melançon's Splash of Color for Benjamin Moore 2014 Brand Genius winner for home

How to put a fresh spin on a reliable, well-regarded staple on hardware store shelves for the past 131 years? To hear David Melançon tell it, the biggest challenge he…

September 29, 2014, 12:04 AM EDT

Chipotle's Australian Beef Imports Anger Texas Agricultural Industry An opportunity to demonstrate its brand values

Chipotle’s arty marketing decrying factory farms and food processors won awards at Cannes and elsewhere, but behind the scenes, the agriculture industry is fuming. The opposition came to a head June…

June 25, 2014, 3:47 PM EDT

Jamba Juice Goes Green Dance contest pushes new health drinks

Jamba Juice has decided to jump with both feet into the business of green juices, blended mixtures of whole vegetables such as kale, cucumber and beets. Starting this month, the…

June 17, 2014, 5:33 PM EDT

Scotch Brand Appeals to Nostalgia to Sell Super-Premium Spirits Edrington Americas CEO on the consumer shift to vintage luxury booze

Paul Ross, CEO of Edrington Americas, is borrowing tactics from the craft spirits movement to market his high-end Macallan single-malt Scotch whisky. Scotland-based Edrington, known in the U.S. mainly for…

June 17, 2014, 12:25 PM EDT

What's Slaying the All-American Burger? After 5 years of steady growth, chicken comes home to roost

Could the hamburger, the long-reigning, all-American favorite, finally be toast? Beef burgers made their name as a workingman’s meal during the Great Depression—before evolving into the symbol of American corporatism and…

May 18, 2014, 8:43 PM EDT

BMW Moves Into Zipcar’s Territory Car-sharing program boosts brand

To win over trendy young drivers, BMW is launching a new on-street car-sharing service this month in San Francisco. Drivers will be able to rent BMW electric cars that are…

May 16, 2014, 11:29 AM EDT

Conservative Christian Activists Have Some Major Brands in Their Sights Which companies are rated the least and most holy?

Not every brand, it appears, will get through the pearly gates. After flexing their influence with respect to entertainment content—backing Phil Robertson of A&E’s Duck Dynasty after his anti-gay comments and…

April 20, 2014, 9:49 PM EDT

How Do You Find the Right Scream for an Angry Goat in Your Ad? Tunewelders will go to any length to find pitch-perfect melodies and organic sounds

Getting the right scream for an angry goat in a Doritos crowdsourced Super Bowl spot was just part of the job for the musicians at Tunewelders, a 5-year-old music production…

April 8, 2014, 6:07 AM EDT

Which Big Brands Are Courting the Maker Movement, and Why From Levi’s to Home Depot

To pack more wallop among the denim-and-leather set, Levi's is turning to people like Alice Saunders, a 29-year-old designer and history buff in Boston with a fetish for World War…

March 17, 2014, 6:11 AM EDT

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