SAN FRANCISCO You'll know advertising has turned a corner when every creative team consists of an art director, a copywriter and a technology specialist, and ad campaigns matter of factly…
SAN FRANCISCO Naysayers used to assert that packaged-goods companies would never have much success attracting people to their Web sites because there isn't much tech sizzle in a bar of…
SAN FRANCISCO Shhhh. Longtime futurist and author Faith Popcorn warns that optimism is pass
SAN FRANCISCO Remember when citizen journalism was a novel idea? Now, average people armed with video cameras, laptops and mobile phones routinely cover everything from flood and fires to violence…
SAN FRANCISCO It's a war out there. Thanks to all the blogs, ratings, rankings and reviews splashed over the Internet, consumers know more about what marketers sell and how much…
SAN FRANCISCO CEOs have an inflated view of their abilities and their openness to innovation, according to a new study by CNet. The online survey of more than 1,500 senior…
SAN FRANCISCO You just got to the office on a Wednesday morning and are heading to a meeting to discuss an upcoming trip to see a client in California. On…
SAN FRANCISCO Word-of-mouth marketing has moved into the spotlight and a study by Forrester Research seeks to demystify the pool of shoppers—60 percent of all consumers—who are most likely to…
SAN FRANCISCO If you think your marketing challenges are tough, put yourself in the Army's boots. Faced with the difficulty of recruiting young people to join the military during a…
SAN FRANSICO Milton Pedraza is the CEO of the four-year-old Luxury Institute, a marketing research organization focusing on wealthy consumers.Pedraza, 49, sees luxury brands being roiled by changes in their…
