Burger King's CMO on the Brand's Hits and Misses in Social

More about Chicken Fries, less about Billy Eichner

Insiders say fast-food marketing is a blood sport, and Burger King and its CMO Eric Hirschhorn are in the thick of it. Just ask Billy Eichner. On Oct. 12, the caustic comic cried foul on Twitter in the wake of a BK ad that was uncannily similar to Eichner’s shtick.