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Jeff Hasen

Opinion: The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

The Hyperlocal Opportunity

A growing number of businesses are sharpening their focus on hyperlocal advertising and marketing. Still in its nascent stage, hyperlocal presents an attractive opportunity: the power to engage with customers…

Dial L for Customer Loyalty

In a world where the masses skip commercials and miss seeing guerilla marketing stunts because they're consuming media or tweeting, brands are missing out on an opportunity to win the…

Mobile Marketing: The Big Picture

Years from now, when the mobile phone really is the remote control for life, historians will best be in position to gauge the 2007-09 contributions of Steve Jobs and Apple's…

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