Creative Convergence

In Mobile, Super Bowl Marketers Still Struggle to Think Beyond the Hashtag

Opinion: Few brands had a second-screen experience ready to go

Very few advertisers asked viewers to do anything with their phones. Sources: Getty Images

By Jeff Hasen

February 5, 2018

If things hadn’t been following the same tired, now decade-old script, my face would’ve matched the 30 seconds of air during the second quarter of Super Bowl LII—blank.

Jeff Hasen
@jeffhasen Jeff Hasen is a mobile strategist for Possible Mobile and author of The Art of Mobile Persuasion.
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